Mailaura Newsletter
Mailaura Newsletter connects your WordPress site with Mailaura, the AI-powered email marketing platform. Manage subscribers, trigger RSS campaigns, and automate WooCommerce e-commerce emails — all from your WordPress dashboard.
Key Features
- Newsletter Signup Forms — Shortcodes and Gutenberg blocks for subscriber signups
- RSS Campaign Trigger — Instantly trigger RSS campaigns when new posts are published
- RSS Exclude Tags — Keep selected WordPress tags out of RSS feeds and RSS campaigns
- WooCommerce Integration — Sync customers, track orders, and automate e-commerce emails
- Abandoned Cart Detection — Automatically detect and notify about abandoned carts
- E-Commerce Email Events — Order confirmation, shipping updates, review requests, product launches, and flash sales
- Double Opt-In — GDPR-compliant email confirmation
- Multiple List Support — Manage multiple subscriber lists
- Form Plugin Integrations — Works with Elementor, Contact Form 7, Gravity Forms, WPForms, and MemberPress
- Post-to-Newsletter — Create newsletter drafts from blog posts
- Mailaura-Styled Admin — Beautiful settings page matching the Mailaura dashboard design
- Email Delivery — Route all WordPress emails (password resets, WooCommerce orders, admin notifications) through Mailaura via AWS SES for reliable delivery
- Development Mode Local Inbox — Capture WordPress emails locally for safe testing without real delivery
- Branded Email Templates — Wrap all outgoing WordPress emails in a consistent Mailaura-branded layout
Shortcodes
[mailaura_signup]— Newsletter signup form[mailaura_signup list_id="xxx"]— Form for a specific list[mailaura_signup show_name="true"]— Include name fields[mailaura_signup button_text="Subscribe"]— Custom button text[mailaura_subscriber_count list_id="xxx"]— Display subscriber count
WooCommerce E-Commerce Events
When WooCommerce is active, the plugin can send the following events to Mailaura for automated emails:
- Abandoned Cart — Cart contents, items, prices, and recovery URL
- Order Confirmation — Order details, items, totals, and shipping address
- Shipping Update — Tracking number, carrier, and delivery date
- Review Request — Product details after order completion
- New Product — Product info when new products are published
- Flash Sale — Sale details when products go on discount
Requirements
- WordPress 6.0 or higher
- PHP 8.0 or higher
- A Mailaura account with an API key
External services
This plugin connects to Mailaura (https://www.mailaura.io), the email marketing platform operated by AdSimple GmbH, to deliver all of its functionality. The plugin is a client for the Mailaura service and cannot work without a Mailaura account and API key, which you provide on the plugin’s settings screen. Requests are authenticated with that API key and are sent to the Mailaura REST API (https://www.mailaura.io/api/v1/...).
The plugin contacts Mailaura in the following situations, and sends only the data needed for each:
- When a visitor submits a signup form (shortcode, block, popup, or a connected form plugin such as Contact Form 7, WPForms, Gravity Forms, Elementor or MemberPress): the subscriber’s email address, optional name, chosen list, tags and consent status are sent to create or update the subscriber.
- When you load the plugin’s admin screens or test the connection / sync lists / fetch branding: your API key is sent to retrieve your account’s lists, subscriber counts, branding (logo and colors) and delivery status. No visitor data is sent for these requests.
- When a post is published (RSS campaign trigger) or you create a newsletter from a post: the post’s public RSS feed URL and identifiers are sent so Mailaura can process the matching RSS campaign.
- When WooCommerce integration is enabled: customer and order details (email, name, order contents, totals, shipping data) and abandoned-cart contents are sent so Mailaura can run the e-commerce automations you enable. Each event is only sent if you turn it on.
- When Email Delivery is enabled: outgoing WordPress emails (
wp_mail()— recipient, subject, body and attachment metadata) are routed through Mailaura (AWS SES) instead of the local mail server, so they can be delivered and tracked. Attachments are always forwarded; whether they are included in the delivered email depends on your Mailaura plan.
Data is only transmitted when you have entered an API key and enabled the corresponding feature. No data is sent to any other third party.
Service provider: AdSimple GmbH (Mailaura). Terms & Conditions: https://www.mailaura.io/agb Privacy Policy: https://www.mailaura.io/datenschutz Data Processing Agreement (GDPR): https://www.mailaura.io/avv