Sugata（姿） – Organization JSON-LD Schema for Company Websites
Sugata (姿, meaning “figure” or “presence”) helps WordPress company sites output their organization information as accurate JSON-LD structured data (Schema.org) — content that search engines and AI search / LLM systems can read.
Many SEO plugins are either too complex or rely on automatic generation, which makes it surprisingly hard to express your own, company-specific information correctly. Sugata focuses on “learn less, set up faster”, so that even small businesses without a dedicated web person can configure the Organization schema without getting lost.
The result is a clear “presence” for your company in digital space — a form that search engines and AI can correctly understand as who this company is.
Structured data is infrastructure: it helps machines understand your site, but whether and how it appears in search results or AI answers is decided by Google and other services. Sugata’s job is to express your information correctly — what happens next is up to them.
Note: Sugata is aimed at companies in Japan, so the admin interface is shown in Japanese by default. As of 1.1.0 it is also available in English (and can be translated into other languages), based on your site’s language setting.
Free features
- Settings page for company information (Organization) — a single admin menu screen
- Company name / legal name / alternate name / description / site URL / logo / founding date / email / phone
- Japanese Corporate Number (法人番号, 13 digits) output as Organization
identifier— a strong signal for uniquely identifying the company - Multiple official social/related URLs (sameAs) — signals that help search engines and AI identify your company
- Address (PostalAddress) and contact point (ContactPoint)
- WebSite schema (site name & URL) output on the front page, for the “site name” feature in search results
- Output written to the front page
<head>asapplication/ld+json(Organization is front-page only, following Google’s recommendation) - Empty fields are excluded — clean JSON-LD
- Live preview of the generated JSON-LD, with one-click copy
- One-click links to Google Rich Results Test and Schema.org Validator
- Notice — and a highlight on the overlapping fields (company name, logo, sameAs, WebSite) — when another SEO plugin (Yoast SEO, Rank Math, etc.) may output the same Organization/WebSite schema, so you can avoid duplicate output
- One-click “Import from WordPress” (site title, tagline, logo) into empty fields
- Each entity gets an
@id(#organization / #website) and WebSite references Organization as its publisher
Roadmap
- Multiple locations / departments (branches, sales offices)
- Product / Service schema with repeatable “specification” fields
- Automatic structuring of category pages (CollectionPage)
- Input assistance and validation