UTM Tracker for Gravity Forms – Marketing Attribution, UTM & Click ID Tracking

UTM Tracker for Gravity Forms is a complete marketing attribution solution for Gravity Forms. It captures campaign data from the URL, stores it in browser cookies, and automatically fills matching Gravity Forms hidden fields — no coding required.

Tracking Parameters

Automatically monitors every major marketing parameter. Create a matching hidden field in Gravity Forms to capture any of them.

• Standard UTM parameters — utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id
• Advertising click IDs — gclid, gbraid, wbraid, fbclid, msclkid, ttclid, li_fat_id, twclid
• Custom parameters — define your own URL keys (e.g. affiliate, coupon, salesperson, campaign_owner), one per line

Attribution Models

Choose how cookie values behave when a visitor arrives more than once through different campaigns.

• Last Touch Attribution — cookie values are replaced when new parameters appear in the URL, so the latest campaign always wins.
• First Touch Attribution — cookie values stay locked to the first campaign detected; later visits are ignored.

Cookie Settings & Automatic Session Data

• Configurable cookie duration — from 1 to 3650 days, with quick presets or a custom value.
• Landing Pages — track landing pages, page URLs, titles, paths, and submission URLs (utgf_first_landing_page, utgf_landing_page, utgf_current_page_url, utgf_submission_url, utgf_page_title, utgf_url_path).
• Optional capture of referrer, device, OS, browser, traffic channel, and session data — all mappable to Gravity Forms hidden fields.

Developer API & Integration Reference

Extend and integrate tracking with external scripts, themes, and shortcodes.

• JavaScript API — the global UTMTracker object: get(), getAll(), has(), clear(), and attribution helpers.
• REST API — GET /wp-json/utm-tracker/v1/current returns the active tracked values.
• Dynamic shortcodes — output tracked values in posts and pages, e.g. [utm_source], [landing_page].
• Action & filter hooks — customize parameters, cookie behavior, field aliases, and more.

Configure everything from the UTM Tracker menu in your WordPress admin sidebar.

For direct support, email admin@auxanoglobalservices.com.

Key Features

Attribution

• First Touch Attribution
• Last Touch Attribution
• First / Last Touch UTM summaries (source, medium, campaign)

Marketing Tracking

• Standard UTM parameters
• Advertising click IDs
• Custom parameters

Landing Page Tracking

• Landing page and first landing page
• Current page URL (full URL with query)
• Form submission URL (path only, no query or hash)
• Page title, URL path, and query string

Visitor Tracking

• Browser, operating system, and device type
• Referrer hostname
• Session ID, visit date, visit time, and timezone

Traffic Detection

• Paid Search, Organic Search, Paid Social, Organic Social
• Email, Referral, Direct, AI Search

Developer Features

• REST API
• JavaScript API
• Dynamic shortcodes

Admin Features

• Cookie Manager
• UTM URL Builder
• Debug Panel
• Export / Import settings