Frontman is an AI website editor for WordPress. Open /frontman, describe what you want changed, and review the result beside a live preview of your site. It helps marketers, content teams, support teams, store managers, and agencies make everyday WordPress updates faster.
Frontman is not another AI chatbot or content generator. It is an editing workspace for real WordPress tasks: updating page copy, changing calls to action, editing posts, adjusting Elementor pages, refreshing WooCommerce product data, managing menus, inspecting templates, and changing safe site settings.
See it. Say it. Update it.
No code editor. No terminal. No hunting through every WordPress admin screen. Just an AI editing workflow next to the page you are working on.
Watch Frontman in Action
Learn more on the Frontman website.
Common Tasks
Use Frontman to:
- Update landing page copy, headlines, buttons, and calls to action
- Refresh blog posts, help articles, product pages, and support content
- Edit Gutenberg blocks without manually finding the right block controls
- Adjust Elementor pages with Elementor-aware editing tools
- Manage WooCommerce products, orders, customers, coupons, shipping, taxes, reports, settings, and store data when WooCommerce is active
- Update navigation menus and menu items
- Review templates, template parts, widgets, and theme settings
- Change safe site options such as title, tagline, permalinks, and homepage settings
- Inspect and update Additional CSS for the active theme
Built for Teams That Manage WordPress Content
Frontman is designed for people who manage websites but do not want to work like developers.
Marketers can test copy, update CTAs, refresh landing pages, and make campaign changes faster.
Content teams can edit posts, pages, blocks, help docs, and knowledge base content from one workflow.
Support teams can update outdated FAQs, support pages, policy content, and product information.
Store operators can work with WooCommerce products, coupons, orders, reports, and store settings when WooCommerce is active.
Agencies can handle client edit requests faster while still reviewing changes in context.
Live Preview Workflow
The important part is the feedback loop. Frontman puts the AI editor beside a live view of your site, so you can describe a change and see the result in the same workspace.
Instead of switching between admin screens, browser tabs, and page builders, you can keep the page in view while Frontman works through the edit.
Visual Selection
Frontman includes select mode for visual targeting. Click a page element, describe what should change, and give the AI editor clearer context about the exact part of the page you mean.
This is useful for product cards, buttons, headlines, menu items, sections, and other page elements that are easier to point at than describe.
Elementor Editing
Frontman includes Elementor-aware tools for editing Elementor pages. It can inspect Elementor page data, prepare targeted changes, and preserve versioning context so edits are easier to review and recover from.
Use it for everyday Elementor work such as changing copy, adjusting sections, updating page content, and refining existing layouts.
WooCommerce Tools
When WooCommerce is active, Frontman can work with store data from the same AI editing workspace.
WooCommerce tools include products, orders, customers, coupons, shipping, taxes, reports, settings, system status, and store data.
This helps store teams make routine updates without jumping through multiple WooCommerce screens.
WordPress Site Management
Frontman can work with core WordPress content and site structure:
- Posts and pages
- Gutenberg blocks
- Navigation menus and menu items
- Templates and template parts
- Widgets
- Theme settings
- Additional CSS
- Safe site options
Safety and Permissions
Frontman can change real WordPress content, so access is restricted to WordPress administrators with the manage_options capability.
The plugin uses WordPress nonces, sanitizes inputs, and restricts option changes to a safe allowlist. Destructive edits require careful review, and you should keep backups before using any AI editing tool on an important site.
Frontman is early-access software. It works, but it has not been tested across every theme, page builder, plugin stack, and hosting setup. We recommend starting on a staging site, keeping backups, and reviewing changes carefully.
Open Source
The Frontman plugin is open source under GPLv2 or later. The code is available on GitHub.
We are actively improving Frontman for real WordPress teams. Try it, share feedback, open an issue, or join the conversation on GitHub.
Why Frontman?
Built for real WordPress edits Frontman is focused on changing your site, not only generating text.
Live preview included Review the page while the AI editor works, so changes are easier to understand in context.
Made for non-developers Marketers, content teams, support teams, store operators, and agencies can describe changes in plain language.
Works with WordPress tools you already use Frontman supports posts, pages, Gutenberg blocks, Elementor pages, WooCommerce data, menus, templates, widgets, settings, and Additional CSS.
Open source The WordPress plugin is open source and available on GitHub.
Third-Party Services
This plugin connects to external services provided by Frontman AI:
Frontman Client (app.frontman.sh)
The chat interface is loaded from https://app.frontman.sh. This serves the JavaScript and CSS that power the in-browser UI.
- Service URL: https://app.frontman.sh
- Provider: Frontman AI
- Privacy Policy: https://frontman.sh/terms
Frontman API (api.frontman.sh)
The plugin connects via WebSocket to wss://api.frontman.sh for AI agent communication, sending tool results and receiving agent responses. Your site content and, when you use WooCommerce tools, store data such as products, orders, customers, coupons, reports, and settings are sent to this service when the agent processes requests.
- Service URL: https://api.frontman.sh
- Provider: Frontman AI
- Privacy Policy: https://frontman.sh/terms
AI Model Providers The Frontman API routes requests to third-party AI model providers (such as Anthropic and OpenAI) to generate responses. Content from your site may be included in prompts sent to these providers.
Loading the Frontman UI requests hosted client assets. Your site content is not sent to the Frontman API or model providers until you actively use the chat interface and submit a message.