MetricPanel Analytics
MetricPanel Analytics connects your WordPress site to MetricPanel without theme edits or copied script tags. Save your Website ID once and the plugin adds the deferred tracker to public pages through WordPress’s script APIs.
What you can measure
- Automatic pageviews across your public WordPress site.
- Visitors and sessions without tracking WordPress admin screens.
- Referrers and UTM campaign parameters for acquisition reporting.
- Device, browser, operating system, and screen details sent by the tracker.
- Optional geolocation enrichment when it is appropriate for your site.
Built for WordPress
- No-code setup under Settings > MetricPanel.
- Deferred footer loading through the standard WordPress script API.
- A single registered tracker handle to avoid duplicate injection by this plugin.
- Support for the hosted MetricPanel API, a first-party proxy, or a custom deployment.
- An admin-only configuration test plus authenticated dashboard verification.
- Clean uninstall of the settings stored by the plugin.
Privacy controls
- Cookieless mode keeps identifiers in sessionStorage or memory for the browser session.
- Consent mode waits for your consent manager before analytics events are sent.
- Geolocation can be disabled independently.
- Suggested disclosure text is added to WordPress’s Privacy Policy Guide.
These controls help you configure MetricPanel for your site, but they do not guarantee compliance. Your site owner remains responsible for notices, consent, and other legal requirements.
How it works
- Create a website in your MetricPanel dashboard.
- Copy its Website ID.
- Install and activate MetricPanel Analytics in WordPress.
- Open Settings > MetricPanel, paste the Website ID, and choose your privacy settings.
- Visit the public site and verify the installation from MetricPanel.
Current scope
Version 1.0.1 tracks website analytics only. WooCommerce revenue tracking is not included, and the plugin does not infer purchases from pageviews. WooCommerce revenue attribution remains a separate integration phase.
The plugin does not expose a public health endpoint. Its configuration test requires an administrator capability and a WordPress nonce. MetricPanel dashboard verification is also authenticated and reports plugin configuration separately from observed traffic.
External services
MetricPanel Analytics is a client for the hosted MetricPanel analytics service. The service is required for the plugin to provide analytics. Activating the plugin alone does not contact MetricPanel; the public tracker is loaded after an administrator saves a Website ID.
When configured, public pages load the tracker from https://app.metricpanel.io. The tracker sends analytics events to https://api.metricpanel.io or to the administrator-configured first-party proxy. Event data can include the MetricPanel Website ID, generated visitor and session identifiers, URL path and query parameters, page title, referrer, campaign parameters, device category, screen dimensions, browser, operating system, timestamp, privacy-mode flags, and custom event data added by the site. Network requests also disclose the visitor’s IP address and user agent to the receiving service. IP addresses may be used for geolocation unless the administrator enables Disable geolocation.
By default, the tracker stores generated visitor and session identifiers in first-party cookies. Cookieless mode uses sessionStorage or in-memory identifiers for the current browser session. Wait for consent mode downloads the tracker but does not send analytics events until the site’s consent manager calls window.metricpanel.giveConsent(). The site owner is responsible for choosing the appropriate settings, providing any required notice, and obtaining any required consent.
The admin-only configuration health check requests the configured tracker URL from the WordPress server when an administrator clicks Test configuration.
Legal documents
Support
For setup help and troubleshooting, read the MetricPanel installation guide.
Privacy
MetricPanel provides cookieless, consent-gated, and geolocation-disabled modes, but no plugin can guarantee legal compliance. Review the External services section and update your site’s privacy and cookie notices to match the settings you enable. WordPress also adds suggested MetricPanel text to Settings > Privacy > Policy Guide after activation.