Wayby
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Add Wayby personalization and A/B testing to your WordPress site with a simple one-step setup.
Wayby makes it easy to personalize your WordPress website for different visitors and run A/B tests – no coding required.
Show different content to different audiences, test variations of your pages, and improve your conversion rates – all managed from the Wayby dashboard.
This plugin connects your WordPress site to Wayby with just one setting: your Website ID. Once activated, you can start creating personalizations and experiments right away from the Wayby dashboard.
A Wayby account is required to use this plugin. Visit wayby.io to get started.
Why Wayby?
- No coding needed – create personalizations and A/B tests visually from the Wayby dashboard
- One-step setup – just enter your Website ID and you’re ready to go
- Privacy-friendly – no cookies are used for personalization and all performance metrics are anonymized and GDPR compliant
- Lightweight – minimal impact on page load speed with no extra dependencies
How It Works
- Install and activate the plugin
- Enter your Website ID (found in your Wayby dashboard)
- Create personalizations and A/B tests from the Wayby dashboard
- Wayby handles the rest – delivering the right content to the right visitors automatically
External Services
This plugin connects to the Wayby personalization service hosted at app.wayby.io.
What data is transmitted:
- Your Website ID (configured in settings)
- Page URL and visitor information for delivering personalizations
- Anonymized, GDPR-compliant performance metrics about created personalizations
When data is transmitted:
- On every front-end page load (to deliver personalizations)
- When saving settings (to validate your Website ID)
Service links: