Built by a Boston photographer who needed it for their own portfolio. This plugin prioritizes image quality over everything else — no subscriptions, no external services.
Features
- Local Processing — All conversion happens on your server. No external API calls. Works great on a shared CPU with 2GB RAM.
- Quality First — Uses LANCZOS resizing, preserves ICC color profiles, and keeps EXIF/XMP/IPTC metadata intact.
- Fully Tunable — Control quality (0–100), speed (0–10), chroma subsampling (4:2:0, 4:2:2, 4:4:4), and bit depth (8/10/12-bit).
- Smart Fallback — Serves AVIF to supported browsers, JPEG to everyone else via picture elements.
- Automatic Conversion — Convert on upload or via daily scheduled background scans.
How It Works
Front end: The plugin wraps your img tags in picture elements with an AVIF source. Browsers that support AVIF load the smaller, higher-quality file — others gracefully fall back to JPEG.
Conversion: Uses ImageMagick CLI (fastest), Imagick PHP extension (high quality), or GD Library (fallback) to convert JPEGs to AVIF on upload or via background jobs.
WP-CLI Commands
Manage AVIF conversions from the command line.
Status
Show system status and AVIF support diagnostics:
wp avif status
wp avif status --format=json
Convert
Convert JPEG images to AVIF format:
wp avif convert --all
wp avif convert 123
wp avif convert --all --dry-run
Options:
<attachment-id>— Specific attachment ID to convert--all— Convert all attachments missing AVIF versions--dry-run— Show what would be converted without actually converting
Statistics
Show AVIF conversion statistics:
wp avif stats
wp avif stats --format=json
Logs
View or clear conversion logs:
wp avif logs
wp avif logs --limit=50
wp avif logs --clear
Options:
--clear— Clear all logs--limit=<number>— Number of logs to show (default: 20)
Delete
Delete AVIF files for an attachment or all attachments:
wp avif delete 123
wp avif delete --all --yes
Options:
<attachment-id>— Attachment ID to delete AVIF files for--all— Delete all AVIF files in the media library--yes— Skip confirmation prompt when using –all
For more information, visit wp-cli.org.
Server Setup
The plugin supports three conversion engines, in order of preference:
ImageMagick CLI (Fastest, Recommended)
Uses the ImageMagick command-line binary directly:
- System binary: ImageMagick 7.x built with HEIF/AVIF support (via libheif)
- No PHP extension required
- Benefits: Fastest performance, LANCZOS resizing, full metadata preservation (EXIF, XMP, IPTC, ICC)
- Typical paths:
/usr/bin/magick,/usr/local/bin/magick, or Homebrew on macOS
To verify AVIF support:
magick -list format | grep -i avif
Imagick PHP Extension (High Quality)
Uses the PHP Imagick extension:
- PHP extension: imagick
- System libraries: ImageMagick built with HEIF/AVIF support (via libheif)
- Benefits: LANCZOS resizing, full metadata preservation (EXIF, XMP, IPTC, ICC), color profile handling
To install on Ubuntu/Debian:
apt install php-imagick imagemagick libheif-dev
GD Library (Fallback)
Uses PHP’s built-in GD library:
- PHP extension: gd built with AVIF support (provides imageavif on PHP 8.1+)
- Note: Some distro builds omit AVIF support; limited metadata preservation
MIME Type Configuration
Ensure your web server is configured to serve .avif files as image/avif.
Documentation
Contributing
Contributions welcome! Please submit issues and pull requests on GitHub.
License
GPL v2 or later — View License