HeadlineEngine

HeadlineEngine is part of a suite of tools for news publishers, built by MavEngine, a division of Daily Maverick.

It analyses your headline as you type it and provides a score, based on the readability (how complex it is), length (how long it is), and powerwords (how many words it contains).

Features

Readability

We use the Flesch Kincaid formula to calculate readability. A good range of not too complex or too simple would be between 45 and 90. This is configurable in the system.

Reading Grade

We use the Flesch Kincaid formula to calculate reading grade. This is configurable in the system.

Length

You should aim for a letter count in the mid-80s. We recommend between 40 and 90 characters. This is configurable in the system.

Word Count

Our analysis of best-performing headlines shows that the ideal limit for a news article is around 12 to 14 words. This is configurable in the system.

Powerwords

Powerwords are emotional words. You can set your own, or use the words from RankMath.