Hookly – Webhook Automator

Hookly allows you to send data from your WordPress site to external services whenever specific events occur. Whether you want to notify Slack when a new post is published, sync user registrations with your CRM, or trigger workflows in Zapier, this plugin makes it easy.

Key Features

• Multiple Triggers – Post published, user registered, comment added, WooCommerce orders, and more
• Custom Payloads – Build your own JSON payloads using merge tags
• Secure Delivery – HMAC signatures for webhook verification
• Retry Logic – Automatic retries for failed deliveries
• Detailed Logs – Track every webhook request and response
• Developer Friendly – Hooks and filters for customization

Supported Triggers

Posts * Post Published * Post Updated * Post Deleted

Users * User Registered * User Updated * User Deleted * User Login

Comments * Comment Created * Comment Approved

WooCommerce (if installed) * Order Created * Order Status Changed * Product Created * Product Stock Low

Use Cases

• Send Slack notifications for new content
• Sync users to email marketing platforms
• Trigger Zapier/Make/n8n workflows
• Update external systems when orders are placed
• Build custom integrations with any webhook-enabled service