Revenue Diagnosis for WooCommerce – Daily Store Analytics by Matriq

Every morning, one clear answer: why did my revenue change?

Most WooCommerce store owners check their revenue and think: is this good? Is this bad? What do I do about it? Dashboards and charts don’t answer that. Matriq Store Analytics does.

Each night, the plugin analyses your previous day’s orders and delivers a plain-language briefing: revenue went down 12% because fewer customers bought (not because they spent less per order). Or: revenue jumped because average item price rose — your weekend sale ended and full-price items came back.

No guessing. No AI hallucinations. Just auditable math against your own WooCommerce data, run entirely on your server.

Who it’s for: WooCommerce store owners who want to understand their revenue without hiring an analyst or learning SQL.

What you get each morning

• Revenue Overview – yesterday’s revenue, compared to the prior day and prior week
• Primary Cause – the single biggest driver of the change (orders, basket size, or item price mix), with a confidence score
• Suggested Action – one short next step tied to the diagnosed cause
• Daily Email Digest – optional morning email so you know before you open your laptop
• History Log – every past briefing, fully auditable, so you can trace any number back to its source
• Campaigns Tracker – log your sales and launches so the engine knows a post-sale revenue dip is expected, not alarming

How the diagnosis works

The engine breaks your revenue change into three components every night:

1. Order volume – did more or fewer customers buy?
2. Items per order – did basket size grow or shrink?
3. Average item price – did discount mix or product mix shift the per-item value?

The dominant driver is flagged as the primary cause. This is deterministic arithmetic — you can audit every figure on the History page.

What it does NOT do

• No real-time charts that slow your admin panel
• No AI calls, no external services, no third-party data sharing
• No paywalled core features — the diagnosis engine is completely free

Privacy & performance

All analysis runs in a nightly WP-Cron job. Your order data never leaves your server. Admin pages load from pre-built daily snapshots — no heavy queries on page load. Fully compatible with WooCommerce HPOS (High-Performance Order Storage).

Requirements

• WooCommerce 7.0 or later, with WooCommerce Analytics enabled
• At least one completed order so a baseline can be established

Premium: Store Copilot

The free plugin is your revenue truth engine — always free, no limits. Store Copilot is an optional premium add-on that turns diagnosis into action:

• Conversational Analyst – ask “why was Wednesday weird?” in plain English and get an answer with supporting numbers
• 30-day Revenue Forecasting – confidence-banded projections built on your store’s own trends and campaign history
• Anomaly Detection – get notified the moment something unusual happens, before tomorrow’s digest
• Product-level Insights – find out which specific product caused the change
• Growth Playbooks – per-product recommendations that go from diagnosis to a ready-to-run next action
• Multi-channel Alerts – Slack, WhatsApp, and webhook notifications for the moments that need attention now
• Customer Cohort Intelligence – new vs returning behaviour, churn risk, and win-back opportunities
• Smart Scheduler & Automated Outreach – Copilot segments, creates coupons, and schedules follow-ups once you approve

Early bird access → matriq.in