Track Combo — Conversions API for WooCommerce
Track Combo — Conversions API for WooCommerce turns your store into a unified tracking source. One plugin, one tag, and every relevant event reaches Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, Kwai and any destination you configure in your Track Combo workspace — both from the browser and from the server via the WooCommerce Webhook.
Instead of juggling multiple pixels, conflicting event IDs, and broken deduplication after the iOS 14 / browser tracking updates, Track Combo captures the event once on the storefront, enriches it with first-party data on the server, and fans it out to all destinations with proper event_id deduplication between client and server.
What the plugin does
- Injects the Track Combo web tag in the storefront
<head>. - Exposes
window.tcWoowith structured product, cart, order, and customer data so events do not depend on DOM scraping. - Registers a native
WC_Webhookthat sendsorder.updatedto the Track Combo backend when the order reaches the purchase status you choose. - Deduplicates
purchasebetween the client-sidecomplement_dataevent and the server-side webhook using the order ID astransaction_id. - Declares compatibility with High-Performance Order Storage (HPOS) and works with both classic shortcode and Checkout Blocks checkouts.
Events sent
page_view,search,view_item_list,view_itemadd_to_cart,initiate_checkout,add_shipping_info,add_payment_infocomplement_data(client-side on thank-you page, merged server-side)purchase(server-side via webhook — reliable even when the browser tab is closed)
Why Conversions API
Tracking quality on WooCommerce stores dropped sharply after iOS 14.5 and the phase-out of third-party cookies. Conversions API (CAPI) is Meta’s, Google’s and TikTok’s answer: send events directly from your server. Track Combo wraps all of them behind one integration.
Why Track Combo instead of multiple plugins
- One plugin instead of one per ad network.
- One dedupe boundary handled by Track Combo — no
event_idmismatches. - No tag-manager containers to maintain.
- Full visibility of every event in the Track Combo dashboard.
You need a Track Combo account to use this plugin. Sign up at trackcombo.com.
External services
This plugin relies on Track Combo (https://trackcombo.com), the service operated by the plugin author, to deliver first-party event tracking and server-side conversion delivery to advertising platforms (Meta Conversions API, Google Ads, TikTok and others). It connects to the following Track Combo endpoints:
-
Configuration API —
https://server.trackcombo.com/integrationwoocommerce. Called only when the store owner saves the plugin settings in WordPress admin (validate the API key, persist the purchase status filter, register the store domain). Data sent: the API key (HTTP header), and the purchase status or store domain string when those are updated. No customer data is sent through this endpoint. -
Web tag —
https://track.track-combo.com/tag/{container_id}.js(or your configured first-party CNAME, e.g.https://tracks.yourstore.com/...). Loaded on every storefront page view to enable client-side event tracking. The tag itself dispatches tracking events from the browser to the Track Combo events endpoint. -
Order webhook — a WooCommerce webhook registered by the plugin that POSTs the WooCommerce order payload to a URL on
server.trackcombo.comwhenever an order reaches the purchase status you configure in the plugin settings (default: “Processing”). This enables reliable server-sidepurchaseevents even when the customer closes the browser tab.
Track Combo terms of use: https://trackcombo.com/termos-de-uso/ Track Combo privacy policy: https://trackcombo.com/politica-de-privacidade/