VisitorType

Not all of your visitors are human anymore. GPTBot, ClaudeBot, PerplexityBot, and AI assistants acting for real users visit your site every day — invisible to normal analytics.

And not every “GPTBot” is real: on our own site, roughly two thirds of checkable AI-bot claims came from outside the vendor’s published IP ranges — ordinary scrapers borrowing a trusted name. Trackers that only read the user-agent string count those impostors as real AI traffic. VisitorType verifies every claim against official vendor IP ranges (refreshed daily) and flags the fakes.

VisitorType classifies every visit (human, AI crawler, AI search, AI assistant, AI browser agent), lets you fire different tags for each audience, and shows you which AI platforms read — and refer — your content.

This plugin connects your WordPress site in one click:

• Browser snippet injection — fires your tags, catches AI assistants and agentic browsers, measures engagement (time on page, scroll), and detects humans referred by ChatGPT, Perplexity, and Gemini (including visits GA4 buries in “Direct”).
• Server-side tracking — reports every request in the background (zero added latency), so AI crawlers that never execute JavaScript are captured too.

You need a free VisitorType account and a container ID. The snippet is cookieless, stores no visitor IP addresses, strips query strings before storage, and honors Global Privacy Control.