FlowForms – Conversational Form Builder for WordPress

FlowForms is the easiest way to build Typeform-style conversational forms in WordPress — without the SaaS price tag.

Most contact form plugins give you a wall of fields. FlowForms gives your visitors a conversation. One question at a time, guided and focused — the result is higher completion rates, better responses, and a user experience that feels modern and intentional.

Whether you’re collecting leads, running surveys, gathering testimonials, or building customer feedback forms, FlowForms delivers a premium, interactive form experience that lives on your server, under your control, with no monthly subscription required.

Why FlowForms? Typeform costs $25–$83/month. FlowForms is self-hosted and free. Same conversational UX — your WordPress site, your data.

View Demo | Templates

Conversational, Step-by-Step Forms

FlowForms presents one question at a time, just like Typeform. This reduces overwhelm, keeps respondents focused, and significantly improves form completion rates compared to traditional multi-field forms.

Every form flows through three stages:

• Welcome Screen — customisable title, description, start button, and background image
• Questions — any combination of 8 field types, drag-to-reorder
• Thank You Screen — closing message with optional redirect URL, delay, and social share buttons

Drag & Drop Form Builder

Build any form in minutes without touching a line of code. The intuitive React-powered drag-and-drop builder lets you add, reorder, and configure questions visually. What you build is exactly what your visitors see.

8 Ready-to-Use Field Types

FlowForms ships with all the essentials:

• Short Text — single-line text input
• Long Text — multi-line paragraph / textarea
• Multiple Choice — single-select with optional “Other” answer
• Checkboxes — multi-select with min/max limits and optional “Other” answer
• Rating — star rating with configurable max stars and shape
• Yes / No — two-button question with customisable labels
• Email — with format validation and optional confirm-email mode
• Number — numeric input with optional min/max validation

Beautiful Design Customisation

Every form is independently styled with a live design panel. Customise:

• Background colour
• Title, description, answer, hint, field, and button colours
• Button hover colour and text
• Star rating colour
• Layout alignment: left or centered
• Border radius: angular, rounded, or full
• Google Fonts
• Font size: small, regular, or large

Forms look great on every device — FlowForms is fully responsive and mobile-ready.

Flexible Embed Options

Embed your forms anywhere in WordPress using your preferred method:

• Shortcode: [flowform id="123"]
• Gutenberg Block: native FlowForm block — drag it straight into the editor
• Full-Page URL: /flowform/{id} — share a direct link to a distraction-free form page

Pre-Built Form Templates

Get started in seconds with 4 ready-to-use templates:

• Contact Form
• Lead Generation Survey
• Customer Feedback
• Testimonial Form

Submission Management

Every submission is stored securely in your WordPress database. The built-in entries dashboard gives you full control:

• Paginated list with search and sorting
• Individual entry detail view
• Bulk actions: mark read/unread, star, trash, delete permanently
• Status filters: All, Starred, Spam, Trash
• Unread count badge in the admin menu

Email Notifications

Get notified the moment someone submits your form. Configure the recipient, subject, sender name, reply-to address, and message body — all with smart tag support.

Available smart tags: {admin_email}, {site_name}, {form_name}, {all_fields}

Built-In Spam Protection

Three layers of anti-spam run automatically on every submission — no CAPTCHA plugins required:

1. Honeypot field — invisible to humans, catches bots
2. Rotating server-side token — tied to each form, refreshed daily
3. Akismet integration — if Akismet is active, submissions are checked automatically; spam entries are flagged and saved for review

Multilingual Ready

Every user-facing string — button labels, validation messages, placeholders, error messages — is customisable from the Global Settings panel. No translation plugin needed to adapt FlowForms for any language.

FlowForms Pro (Coming Soon)

We are actively researching the features WordPress users most want to pay for. The Pro version will be a self-hosted annual licence — significantly cheaper than Typeform or Jotform — and will extend the free plugin without replacing it.

Candidate Pro features under research:

• Conditional logic (show/hide questions based on answers)
• Multiple email notifications and respondent confirmation emails
• Email marketing integrations (Mailchimp, ConvertKit, ActiveCampaign, and more)
• File upload field
• Stripe payment field
• CSV / Excel entry export
• Opinion scale / NPS field
• Date & time picker field
• Phone number field with country code
• GDPR consent checkbox field
• Form scheduling (open/close at a specific date)
• Submission limits (cap responses at a set number)
• Zapier / webhook integrations
• Calculator & quiz scoring
• Extended pro template library

Want to influence what we build first? Request a feature and tell us which feature matters most to you.

Why Self-Hosted Beats SaaS for Forms

• Monthly cost: Free (vs $25–$83/mo for Typeform, $34–$99/mo for Jotform)
• Your own server: Yes — all data stays in your WordPress database
• Your own data: Yes — no third-party servers, no vendor lock-in
• WordPress-native: Yes — Gutenberg block, shortcode, full-page URL
• Conversational UX: Yes — one question at a time, just like Typeform

Full Feature List

• Drag-and-drop conversational form builder
• 8 field types: short text, long text, multiple choice, checkboxes, rating, yes/no, email, number
• Welcome screen and thank you screen for every form
• Redirect on completion with configurable delay
• Social share buttons on thank you screen
• Live design customisation — colours, fonts, layout, border radius
• Google Font supported
• Layout alignments: left and center
• Progress bar (show/hide)
• Navigation arrows (show/hide)
• Gutenberg block embed
• Shortcode embed
• Full-page form URL
• 4 free starter templates
• Submission entries database with full admin management
• Read/unread, star, trash, spam entry statuses
• Unread count badge in WordPress admin menu
• Email notifications with smart tags
• Honeypot, token, and Akismet spam protection
• Customisable user-facing strings
• GDPR-friendly — all data stored on your own server
• 100% mobile responsive
• Developer hooks for extensibility

Source Code

The full source code, including all JavaScript source files and build configuration, is publicly available on GitHub