Firetap Knowledge Panel Schema

Firetap Knowledge Panel Schema is a lightweight yet powerful structured data plugin designed for SEO professionals, agencies, and local businesses who want accurate, error-free schema markup without complexity.

Unlike many schema plugins, this plugin focuses on:

• Clean JSON-LD output
• No duplicate structured data issues
• Full control over where schema appears
• Compliance with Google rich result guidance

It helps you build a complete Google Knowledge Panel-ready schema setup including:

• Organization and LocalBusiness schema
• Multi-location support with primary and additional locations via hasPart
• Opening hours and special or holiday hours
• FAQ schema with reusable FAQ Groups, multiple display layouts, and sitewide style controls
• Product schema with valid Offer markup and image fallback
• Course schema using the correct Course type
• Review Groups for manual or imported review collections
• Optional Google Reviews integration via Google Places API
• Public video pages with VideoObject schema and a dedicated video sitemap
• Templates, entities, conditions, validation, and post-level overrides

Developed by FireTap Ltd, a UK-based digital marketing agency focused on technical SEO.

Why This Plugin?

Most schema plugins:

• Output unnecessary or bloated markup
• Cause duplicate FAQ or Product schema issues
• Misuse schema types

This plugin is built to avoid those problems with clean output, focused admin tools, and purpose-built display modules only where needed.

Features

• Business type selector such as ProfessionalService, LegalService, and Store
• Primary location plus multiple additional locations
• Classic main settings screen with live JSON-LD preview
• Templates, entities, conditions, validation, and per-post schema overrides

• FAQ Groups with:

  • Accordion, boxed, minimal, grid cards, and question-and-answer layouts
  • Website color, global FAQ style, or manual color modes
  • Reusable global FAQ colors and sizing
  • Hex color entry plus color pickers
  • WYSIWYG answer editing
  • Shortcode output

• Review Groups with:

  • Manual review entry
  • Paste import support
  • Source labels for Google, Trustpilot, Review Solicitors, Facebook, Yelp, and other review sites
  • Review schema output

• Product schema with:

  • Price
  • Availability
  • Image with automatic logo fallback
• Course schema for training and education

• Public Videos post type with:

  • Metadata fields for video URL, upload date, duration, thumbnail, description, transcript, content URL, and embed URL
  • Best-effort metadata detection for YouTube and Vimeo URLs
  • Dedicated single video pages for indexing
  • VideoObject schema
  • Video sitemap output at /video-sitemap.xml
• URL targeting for FAQs, Products, and Courses
• Opening hours and special hours support
• Google rich result compatible output
• Lightweight front-end output with assets only on dedicated feature pages

External Services

This plugin can optionally connect to the Google Places API (Google Maps Platform) to fetch public review and rating data.

• What is sent:

  • Your configured Place ID
  • Your API key

• When:

  • Only when Google Reviews are enabled
  • Only during frontend schema generation

• Why:

  • To output aggregateRating and review structured data

Service provider: Google (Google Maps Platform) Terms: https://cloud.google.com/maps-platform/terms Privacy: https://policies.google.com/privacy

License

This plugin is licensed under the GPL v2 or later.

Technical Notes

The Contributors: field lists WordPress.org usernames to properly attribute development and link profiles in the plugin directory.