ID Image Ad Popup & Roadblock

ID Popup is a lightweight WordPress plugin for showing responsive image popups on your site. You can build unlimited popups, each with its own images, targeting rules, schedule, and analytics tracking.

Whether you are running a flash sale, promoting a new product, capturing leads, or showing a site-wide notice, ID Popup gives you full control over when, where, and how each popup appears.

Version 2.0.0 introduces a modernized card-and-tab admin UI, a new Tracking tab for Google Tag Manager and Google Analytics 4, a Mobile Max Width setting, a Show Logo option, and timezone-correct scheduling. All existing popups from earlier versions keep working without any changes.

Key Features

Multiple Popups * Create unlimited popups, each with its own settings. * Manage everything from the dedicated Popups menu in the WordPress admin.

Modernized Admin UI (new in 2.0.0) * Rounded pill-tab navigation for Media, Display Rules, Appearance, and Tracking. * Clean white card layout for every settings section. * Rounded buttons, consistent input styling, and modern toggle switches. * Fully backward compatible with popups saved in earlier versions.

Smart Display Rules * Show on Entire Website, Home Page Only, All Pages, or All Single Posts. * Target Specific Page(s) or Specific Post(s) using a live search picker. * WooCommerce: target All Product Pages or Specific Product Page(s) when WooCommerce is active. * Home Page detection now works reliably with Elementor and custom template setups.

Responsive Image Support * Separate images for Desktop and Mobile via the native WordPress Media Library. * Popup is automatically suppressed on a device if no image is set for it. * Desktop Max Width in pixels (default 900px). * Mobile Max Width as a percentage of the viewport (new in 2.0.0, default 90%).

Show Site Logo (new in 2.0.0) * Optional per-popup toggle to display your site logo (from Customizer, Site Identity, Logo) at the top of the popup. * The logo is scaled responsively so it looks right on any device.

Popup Scheduling * Independent Start Date and Time and End Date and Time per popup. * Each date bound is evaluated on its own, set only a start, only an end, or both. * Timezone-aware (fixed in 2.0.0): dates are now parsed using the WordPress timezone from Settings, General, instead of the server timezone.

Appearance and Behavior * Configurable Delay Before Opening (default 3 seconds). * Auto Close After timer, set to 0 to disable (default 15 seconds). * Customizable Overlay Color and Overlay Opacity. * Linkable popup image with Target URL (opens in a new tab, rel="noopener noreferrer").

Analytics and Tracking (new in 2.0.0) * Optional per-popup Tracking tab, with an on/off switch and a unique Popup ID slug. * When tracking is enabled, the popup link gets an HTML id matching your Popup ID slug, so any existing GTM click trigger or Element Visibility trigger can target it directly with zero GTM changes. * The plugin also pushes standardized events to window.dataLayer: * popup_view when the popup appears. * popup_click when the popup image/link is clicked. * popup_close when the popup is closed (X, overlay, or auto-close). * Every event carries popup_id, popup_title, and (for clicks) link_url and (for closes) close_reason and time_shown_ms, so you can filter and report per popup in GA4.

Native WordPress Integration * Built on Custom Post Type, no custom database tables. * Native WordPress Media Uploader, no third-party dependencies for uploads. * Automatic one-time data migration from the old single-setting version. * Clean uninstall (new in 2.0.0), a proper uninstall.php removes all popup posts and plugin options when you delete the plugin.

Use Cases

• Flash sales and limited-time promotions
• New product announcements
• Email list opt-ins and lead capture
• WooCommerce product-specific upsells
• Event announcements and countdowns
• Site-wide notices and alerts

Support

For help, documentation, or bug reports, visit the ID Popup Support Page.

Further documentation and usage guides are available at our official documentation.

License

ID Popup is licensed under the GPLv2 or later. You can freely redistribute and modify it under the terms of the license.

The full license text is available here: GPLv2 License