LoyaltyX – Points, Rewards & Loyalty Program for WooCommerce (Referral, Gamification & Customer Retention)

LoyaltyX is a lightweight and performance-optimized WooCommerce points and rewards plugin built for store owners who want to turn one-time buyers into regulars.

Your customers are choosing between you and a competitor. LoyaltyX makes your store the obvious choice to return to. Your customers earn loyalty points automatically on every qualifying order, then redeem those points for discount coupons directly on the cart or checkout page. The whole system runs in the background with no manual work on your end after the initial setup.

Repeat customers spend 67% more per order than new ones. Without a loyalty program, there’s no reason for a customer who bought once to choose your store over a competitor the next time. LoyaltyX creates that reason. Points accumulate with each purchase, giving customers a balance they’re motivated to come back and spend.

Setting up your basic loyalty program takes under 15 minutes. Define how many points customers earn per dollar spent, set how many points equal a discount, and the plugin handles everything from there.

Quick Links

• View Free Demo
• View Pro Demo
• Full Documentation
• Free vs Pro Comparison
• Upgrade to Pro

Why customer retention is worth your attention

Every year, store owners spend more and more acquiring new customers while the ones they already have quietly stop buying. A customer who purchases once and never returns is expensive. You paid to acquire them and got one order for it.

A well-run loyalty program changes the math. When a returning customer knows they have 450 points sitting in their account, they have a concrete reason to buy from you instead of checking a competitor first. Points work like a psychological anchor. They increase switching costs without lowering your prices.

LoyaltyX handles this for WooCommerce stores without requiring a developer or a monthly SaaS subscription. Install it, configure your rates, and your store starts retaining customers from day one.

WooCommerce Points and Rewards – Free Version Features

Purchase-Based Points Earning

The core of any loyalty program is earning points on purchases. LoyaltyX makes this automatic.

• Set a global conversion rate: for example, customers earn 10 points for every $1 spent
• Choose which order statuses trigger point awards (processing, completed, or both)
• Configure rounding rules for how fractional point totals are handled
• Exclude specific products or categories from the earning calculation
• Optionally exclude sale products from earning points
• Choose whether shipping costs and taxes count toward the earning total
• Control whether orders paid with coupons still qualify for points

Flexible Points Redemption at Cart and Checkout

Redemption happens where customers are already making decisions: the cart and checkout pages.

• Customers redeem points for discount coupons in one click on cart or checkout
• Set minimum and maximum redemption limits to protect your margins
• Define your conversion rate: for example, 100 points = $1 discount
• Partial redemption is supported – customers choose how many points to spend
• Exclude specific products or categories from redemption eligibility
• Option to exclude sale products from counting toward redemption discounts

Customer Rewards Dashboard in My Account

Customers can track exactly what they’ve earned, spent, and what’s still available.

• Dedicated “Points and Rewards” section added automatically to the My Account page
• Dashboard shows total points earned, currently available points, and total points redeemed
• Full transaction history with a log of every earning and redemption event, including the reason
• Visual summaries with icons so customers can scan their balance at a glance
• Colors, icons, card backgrounds, and border styles are all configurable from the admin panel
• Rename “Points” to anything that fits your brand: Stars, Credits, Coins, or any custom label
• Use [ddwcpr_points_dashboard] to embed the full dashboard anywhere on your site
• Use [ddwcpr_available_points_value] to show a customer’s current balance in any page or widget

Points Notifications Across Your Store

Customers who see they can earn points while browsing are more likely to complete a purchase.

• Product pages show “Earn X Points with this purchase” messages before the add-to-cart button
• Shop page / loop displays point values on individual product cards
• Cart page shows how many points the current order will earn
• Checkout page reminds customers of pending earnings and available points to redeem
• Order confirmation page displays how many points were earned on the completed order
• All message text, position, and styling (background color, font size, padding, border radius) is editable from your admin panel
• Guest visitors can see earning messages before they register

Admin Management and Control

You can manage the loyalty program directly from the WordPress admin without writing SQL or touching a database.

• View all customers and their current points balances from a single list
• Make manual point adjustments: add or subtract points from any user account with a reason note
• Full points log showing every transaction across your entire store for audit purposes
• Refund sync: points earned on an order are automatically revoked when that order is refunded or cancelled
• Choose which order statuses trigger point revocation

Developer-Friendly and Performance Focused

• HPOS compatible: fully declared for WooCommerce High-Performance Order Storage
• Translation-ready with .pot file included, compatible with WPML, Polylang, and Loco Translate
• Compatible with Astra, OceanWP, Divi, GeneratePress, Flatsome, and any WooCommerce-compatible theme
• Compatible with all standard WooCommerce payment gateways
• Ajax-powered redemption and dashboard updates with no full page reloads required
• Clean code with hooks and filters throughout for custom development needs
• All database queries are optimized and follow WordPress coding standards

View the Free Version Live Demo

LoyaltyX Pro – Advanced Features

The Pro version expands what the free version does well into a complete loyalty and engagement system. See everything included in Pro here.

More Ways to Earn Points

Purchase points are just the starting point. Pro adds earning triggers for the actions that keep customers engaged between orders.

• Sign-up bonus: Award points automatically when a customer creates an account
• Product review rewards: Customers earn points when their review is approved
• Daily login bonus: Award points for each day a customer logs into your store
• Birthday rewards: Automatically send points on a customer’s birthday
• Referral program: Both the referring customer and the new referral earn points
• Level-up bonus: Award points when a customer reaches a new loyalty tier
• Specific product or category points: Set different earning rates for individual products or whole categories
• User role based earning: Configure different point rates for VIPs, wholesalers, or any custom WordPress role

Advanced Redemption Options

Pro adds multiple redemption types so your program can match the way your store operates.

• Fixed amount coupons: 500 points = $5 discount
• Percentage off coupons: 1000 points = 10% off the order total
• Free shipping: Let customers redeem points to remove shipping costs entirely
• Free products: Customers can claim specific products by spending points, no payment needed
• Buy X Get Y: Integrate BOGO offers with your rewards redemption rules
• Bundle rewards: Customers redeem points to claim a fixed product bundle

Loyalty Tiers and Gamification

Tiers give customers a visible goal to work toward. Customers in higher tiers earn points faster, which makes reaching the next tier worth the effort.

• Create unlimited tiers with custom names: Silver, Gold, Platinum, or any naming scheme you choose
• Tier entry is based on lifetime points earned or lifetime points spent, your choice
• Higher tiers earn points at a higher multiplier rate, rewarding your best customers proportionally
• Tier progress bar visible in the customer dashboard so customers always know how close they are
• Email notification when a customer reaches a new tier

Points Expiration

Points that never expire remove urgency. Points that expire create a reason to come back before the customer forgets.

• Set a global expiration period based on days of inactivity
• Customers receive an email reminder a configurable number of days before their points expire
• A second email confirms when points have expired
• Expiration is tracked per-customer based on their last earned or redeemed event

Advanced Analytics and Data Management

• Import and export customer point balances via CSV for migration or backup purposes
• Bulk point operations: update multiple user balances at once from the admin
• Advanced reports covering total redemptions, redemption rates, program ROI, and your top-spending loyalty customers
• Email marketing integration for personalized communications tied to point events

View the Pro Version Live Demo Upgrade to LoyaltyX Pro

How It Works

1. Install and activate LoyaltyX from the WordPress plugin directory.
2. Go to DevDiggers Plugins > LoyaltyX > Configuration and set your global earning rate. For example: 10 points earned for every $1 spent.
3. Set your redemption rate. For example: 100 points = $1 discount applied at cart or checkout.
4. Optionally rename “Points” to Stars, Credits, Coins, or anything that fits your brand.
5. Customers automatically earn points on every qualifying order. Their balance appears in My Account immediately after the order reaches the configured status.
6. When customers visit the cart or checkout, they see their available balance and can redeem in one click.

That covers the basic setup. Most stores are live with their loyalty program within 15 minutes of installation.

Free vs Pro

Free Version Includes

• Purchase-based point earning with configurable conversion rate
• Cart and checkout redemption for discount coupons
• Partial redemption with min/max limits
• Customer rewards dashboard in My Account
• Full transaction log
• Manual admin point adjustments
• Refund sync (auto-revoke points on refund/cancellation)
• Points notifications on product, shop, cart, checkout, and order pages
• Shortcodes for embedding dashboard and balance anywhere
• CSV import functionality
• HPOS compatible, translation-ready, and theme-compatible

Pro Version Adds

• Sign-up, review, referral, birthday, daily login, and level-up earning rules
• Product and category-specific earning rates
• User role-based earning rates
• Fixed, percentage, free shipping, free product, BOGY, and bundle redemption types
• Loyalty tiers with multiplier rates and progress tracking
• Points expiration with automated email reminders
• Advanced analytics and reporting
• CSV export and bulk operations
• Priority support

See the full Free vs Pro comparison

Automatic Installation

1. Go to Plugins > Add New in your WordPress admin.
2. Search for LoyaltyX – Points and Rewards for WooCommerce.
3. Click Install Now, then click Activate.

Manual Installation

1. Download the plugin zip file from WordPress.org or your DevDiggers account.
2. Go to Plugins > Add New > Upload Plugin in WordPress admin.
3. Upload the zip file and click Install Now, then Activate.

Alternatively, unzip the file and upload the folder to /wp-content/plugins/ via FTP, then activate through the Plugins menu.

After Activation

1. Navigate to DevDiggers Plugins > LoyaltyX in the WordPress admin sidebar.
2. Go to Configuration > General and enable the loyalty program.
3. Set your earning rate under Configuration > Points Earning.
4. Set your redemption rate under Configuration > Points Redeeming.
5. Optionally configure email notifications under Configuration > Emails.
6. Visit your storefront to confirm earning messages are displaying on product and shop pages.