Marques de France
Marques de France is the official plugin for WooCommerce stores listed in the Marques de France directory, a curated platform showcasing authentic French brands.
Once activated, the plugin works silently in the background to connect your store to the Marques de France platform. No ongoing configuration needed.
What the plugin does
Tracks attributed sales When a customer clicks on your listing in Marques de France (site et app mobile) and completes a purchase on your store, the plugin automatically records the sale and reports it to Marques de France. It works across multiple visits: if someone browses, leaves, and comes back within 30 days, the attribution is still credited to your listing.
Keeps your revenue data accurate Every attributed order is synced to Marques de France in real time. If a customer cancels or gets a refund, the platform is updated automatically so your revenue figures always stay accurate.
Generates your product feed The plugin gives Marques de France access to your product catalog through a secure, token-protected endpoint. This powers the product listings displayed to visitors browsing your brand on the platform.
WooCommerce admin dashboard A dedicated panel in your WooCommerce admin lets you monitor your connection status, view attributed revenue over time, and preview exactly which products are shared with Marques de France.
What is and is not tracked
The plugin tracks which orders originated from a Marques de France visit, using the same URL parameter technology as Google Analytics (utm_source, utm_medium, etc.). Attribution is stored for 30 days using first-touch logic: the first traffic source gets the credit.
No personal data is ever shared with Marques de France. Only the order number, amount, currency, and source attribution are transmitted. Customer names, email addresses, phone numbers, and shipping addresses are never collected or sent.
Requirements
- A brand listed on marques-de-france.fr
- A Secure Token provided by Marques de France (configured in the plugin settings)
- WooCommerce 8.0 or later
Source Code
The full source code including unminified JavaScript is available on GitHub: https://github.com/Marques-de-France/marques-de-france-connector-for-woocommerce
External Services
This plugin communicates with Marques de France, a service operated by Marques de France.
Service endpoint: https://flux.marques-de-france.fr
When data is sent:
- On plugin activation: the store URL is sent to register the installation.
- On each attributed order (checkout completion): order ID, total amount, currency, and attribution signals (UTM parameters, referrer URL) are sent.
- On order cancellation or refund: the order ID and new status are sent to update the revenue record.
Data sent: site URL, WooCommerce order ID, order number, order amount, currency, and optional marketing attribution signals (UTM source, medium, campaign, content, term, landing page, referrer). No personal customer data (names, addresses, emails) is ever transmitted.
Service terms and privacy:
- Terms of Use: https://www.marques-de-france.fr/cgv/
- Privacy Policy: https://www.marques-de-france.fr/politique-de-confidentialite-et-donnees-personnelles/