Google Ads Conversion Tracking for WordPress Forms – TagFlux

TagFlux is a Google Ads conversion tracking plugin for WordPress forms. It auto-detects the forms already installed on your site, lets you pick which submissions count as conversions, and sends them to Google Ads automatically — no code, no Google Tag Manager, no manual event setup.

Features:

• Google Ads connection via OAuth
• Auto-detection of forms: WPForms, Divi 4, Contact Form 7, Elementor Pro, Ninja Forms
• Pick which forms to track from the admin
• Automatic conversion submission to Google Ads
• Dashboard with key metrics: clicks, CPC, conversions, total cost
• Breakdowns by form, campaign and landing page
• Compatible with consent managers (GDPR-friendly)
• Available in English and Spanish

How it works:

1. Install and activate the plugin — activation contacts no external service.
2. Click “Connect to TagFlux” and connect your Google Ads account via OAuth.
3. Select which forms to track. From then on, every submission is sent to Google Ads as a conversion automatically.

Why TagFlux instead of Google Tag Manager?

Setting up Google Ads conversion tracking by hand usually means editing gtag snippets, wiring up triggers in Google Tag Manager, and testing events one by one. TagFlux skips all of that: it detects your forms, maps each one to a conversion, and reports submissions to Google Ads through its own backend using the Google Click Identifier (gclid). No tags to maintain, no Tag Manager container, no developer needed.

External services

This plugin connects to two external services to provide conversion tracking. It does not work without them.

1. TagFlux backend (api.tagflux.io)

TagFlux relays conversion data to Google Ads through its own backend.

• When you connect the site: activating the plugin sends nothing. Only after you explicitly click “Connect to TagFlux” on the plugin settings screen does it send this site’s URL and name to https://api.tagflux.io/api/auth/register to register the site and obtain an API key. No personal data is sent at this step.
• When a tracked form is submitted: it sends a Google Click Identifier (gclid, stored in a first-party cookie tagged as marketing), the form/campaign identifiers and the conversion event to https://api.tagflux.io. The contents of the form fields (names, emails, messages) are not sent.

TagFlux terms: https://tagflux.io/plugin-terms/ — privacy policy: https://tagflux.io/plugin-privacy-policy/

2. Google Ads / Google OAuth

To connect your Google Ads account the plugin uses Google’s OAuth flow, and the backend reads/writes conversion data via the Google Ads API on your behalf.

Google terms: https://policies.google.com/terms — privacy policy: https://policies.google.com/privacy