Brainwerk SEO Suite

SEO and visitor analytics that never sell you — or your visitors — out.

Brainwerk SEO Suite is the all-in-one SEO and analytics toolkit for WordPress that keeps 100 % of your data on your own server. No cookies. No Google Analytics. No Facebook Pixel. No “anonymous” data brokering. Just clear, honest insight into how people find and use your site — plus everything you need to rank in search and in AI answer engines.

🇪🇺 Made in Europe. Made for Europe.

Engineered in the EU, to EU standards, with privacy-by-design built into every query — never bolted on afterwards. Your analytics never leave your infrastructure, so you stay in control of your data and your visitors’ trust.

• GDPR-ready out of the box — IP anonymisation, daily-rotating visitor hashes, DNT-aware, configurable retention and one-click erasure. In most setups, no cookie banner needed.
• Built for NIS2-era governance — everything self-hosted, auditable and under your control, to support your GDPR and NIS2 data-governance obligations.
• EU-based AI, optional — AI suggestions run on Mistral AI 🇪🇺 with your own key, so even your AI workflow stays in Europe.
• High-tech under the hood — pre-aggregated daily tables for sub-millisecond dashboards even past 100k+ visits/month, hardened %i SQL, cached sitemap & meta output, a REST API and full WP-CLI control.

Get found by search engines *and* AI

Search is changing. Brainwerk SEO Suite covers classic SEO and the new world of AI answer engines:

• Generative Engine Optimization (GEO/AEO) — control which AI crawlers may use your content (GPTBot, Google-Extended, ClaudeBot, PerplexityBot and more) straight from robots.txt, publish an llms.txt content manifest, add per-post FAQ schema (FAQPage + speakable), and see traffic arriving from ChatGPT, Gemini, Copilot, Perplexity & Claude as its own source.
• Meta engine — title, meta description, Open Graph, Twitter Cards, canonical, per-post overrides.
• Schema.org JSON-LD — Article, Organization, BreadcrumbList, WebSite, FAQPage.
• XML sitemap — chunked URL sets + custom robots.txt.
• On-page SEO analyzer — score 0–100 across 9 checks (focus keyword, alt text, internal links, readability).

Privacy-first analytics, built in

• Local visitor analytics — server-side pageviews, no cookies, no Google Analytics, no Facebook Pixel.
• Source attribution — search, social, referrers, UTM, direct, and AI answer engines.
• Visitor countries — offline IP→country lookup from a bundled database, no external calls (works on locked-down servers).
• Top pages, entry/exit pages, device + browser + OS breakdown.
• Redirect manager — 301 / 302 / 307 / 308 with exact & prefix matching, plus a 404 log with one-click “create redirect”.
• AI suggestions — bring your own Mistral key for titles, meta descriptions and focus keywords.
• Migration wizard — import metadata + redirects from Yoast, RankMath, AIOSEO.
• Multisite-aware — network activation, network-wide settings, per-site overrides.

Plays nicely with Yoast, RankMath & co.

Already running another SEO plugin? Brainwerk SEO Suite auto-detects it and stands down its meta, schema and sitemap modules — so you keep analytics, the 404 log, redirects and the analyzer as a clean add-on, with no duplicate output. One toggle forces full takeover whenever you’re ready to switch.

Go Pro

The Pro tier (via Freemius license) adds:

• Google Search Console & Bing Webmaster sync
• Region & city geolocation drill-down (Free already covers countries)
• Slack / Discord / MS-Teams webhook alerts
• Traffic anomaly detection (Z-score baseline, 3σ alerts)
• Multisite-aggregate dashboard, white-label branding, priority support

🇪🇺 Auf Deutsch — kurz & knapp

Brainwerk SEO Suite ist das All-in-one-SEO- und Analytics-Tool für WordPress, das 100 % deiner Daten auf deinem eigenen Server behält. Keine Cookies, kein Google Analytics, kein Facebook Pixel, kein Datenhandel — nur ehrliche Insights und alles, was du brauchst, um in Suchmaschinen und in KI-Antwortmaschinen gefunden zu werden.

• Made in Europe, made for Europe — in der EU nach EU-Standards entwickelt, Privacy-by-Design in jeder Abfrage
• DSGVO-ready ab Werk — IP-Anonymisierung, täglich rotierende Besucher-Hashes, DNT-treu, meist ohne Cookie-Banner
• Für die NIS2-Ära gebaut — alles selbst gehostet, auditierbar und unter deiner Kontrolle
• EU-KI — AI-Vorschläge laufen optional über Mistral AI 🇪🇺 mit deinem eigenen Key
• GEO/AEO — KI-Crawler steuern (GPTBot, Google-Extended, ClaudeBot …), llms.txt, FAQ-Schema, KI-Traffic-Tracking (ChatGPT, Gemini, Perplexity, Claude)
• High-Tech im Maschinenraum — Sub-Millisekunden-Dashboards, gehärtetes SQL, REST-API & WP-CLI
• Alles aus einer Hand — Analytics, Meta, Schema.org, Sitemap, Redirects, 404-Log, Analyzer

Bereits Yoast oder RankMath im Einsatz? Brainwerk erkennt das automatisch und schaltet seine Meta-/Schema-/Sitemap-Module ab — du behältst Analytics, 404-Log, Redirects und Analyzer als sauberes Add-on, ohne Doppelausgabe.

External services

The optional AI features connect to one external AI provider, Mistral AI (EU-based). They are opt-in and only used when you explicitly enter your own API key.

Mistral AI API — https://api.mistral.ai (EU-based)

• What it is used for: Generating AI suggestions for SEO titles, meta descriptions, focus keywords and internal-link recommendations when you click the “✨ Suggest with AI” buttons in the on-page meta box or the AI tab.
• When data is sent: Only when an editor clicks one of the AI-suggestion buttons in the WordPress admin. No data is sent on the front-end, during normal page views, or in cron jobs.
• What data is sent: Your own Mistral API key (you supply it; the plugin does not bundle one), the post title and the post body content of the post you are editing, plus a short instruction prompt. Nothing else — no user identifiers, no site-wide content, no analytics.
• How to disable: Leave the API key field empty in Brainwerk SEO Suite → AI settings, or toggle the AI feature off. With no key, the plugin never contacts any AI provider.
• Provider: Mistral AI (France/EU) — Terms of Service — Privacy Policy
• API documentation: https://docs.mistral.ai/

Licensing for the optional Pro tier is handled by Freemius (Merchant of Record). License-validation traffic — only performed when you activate a Pro license on the License tab — goes to https://api.freemius.com. See the Freemius Terms of Service and Privacy Policy. With no Pro license entered, the plugin never contacts Freemius.

Visitor-country lookup is offline. The Free country-level geolocation uses a compact IP→country database bundled inside the plugin and resolved locally — it makes no external requests. The bundled data is derived from the DB-IP IP-to-Country Lite database by DB-IP, licensed under Creative Commons Attribution 4.0 International (CC BY 4.0). IP Geolocation by DB-IP. The Pro region/city drill-down uses MaxMind’s GeoLite2 City database (downloaded once to your server when you enable it); this product includes GeoLite2 data created by MaxMind, available from https://www.maxmind.com.