CodifyCore sGTM for FluentCart

CodifyCore sGTM for FluentCart connects FluentCart checkout activity to Server-Side Google Tag Manager and Google Analytics 4 Measurement Protocol.

The plugin helps store owners send key ecommerce events from WordPress instead of relying only on browser-side scripts. It routes events to a server-side GTM endpoint and improves attribution with first-party checkout data. Advanced direct Meta CAPI routing, diagnostics, and event tools are available in the separately distributed Pro extension.

Key features

• Server-side ecommerce event tracking for FluentCart.
• Optional Frontend Pixel tab for Meta browser Pixel events using a Pixel ID, not a pasted script tag.
• sGTM routing through GA4 Measurement Protocol.
• Purchase, InitiateCheckout, AddToCart, PageView, ViewContent, and Search tracking.
• Compatibility points for separately distributed CodifyCore extensions.
• SHA-256 hashing options for selected customer matching fields.
• Privacy Policy Tool that generates copy-ready privacy, cookie, and data sharing statements from saved settings.
• Gross or net order value reporting.

Purchase event behavior

The Purchase event is deduplication-protected and fires after a reliable order signal:

• Payment status changes to Paid.
• Order status changes to Processing.
• Shipping status changes to Shipped or Delivered.
• The receipt page fallback only fires after a reliable paid or processing signal.

Requirements

This plugin requires FluentCart to be installed and active. Without FluentCart, the addon remains inactive and shows an admin notice.