FormRank Lead Scoring
FormRank tells you which WordPress form submissions are worth your time. It automatically sorts every lead by quality — so you call the right people first and stop wasting hours on spam and tire-kickers.
Features:
- Guided Setup Wizard – Get started in under a minute with industry-matched demo data so you can explore the dashboard instantly
- Smart Spam & Quality Filter – Junk submissions, cold outreach, and spam automatically score low and stay out of your way
- Smart Lead Scoring – Intelligent scoring engine analyzes form submissions and provides lead scores (1-100)
- Multiple Form Support – Works with WPForms, Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms
- Smart Lead Classification – Automatically categorizes leads as Hot, Warm, Neutral, Cool, or Cold
- AI-Powered Lead Enrichment (PRO) – Instantly enrich leads with job title, company details, seniority level, LinkedIn profile, and more using AI web research
- Learning System – Scoring improves over time as you mark leads as converted
- Email Notifications – Get instant alerts for hot leads
- Webhook Integration – Send scored leads to Zapier, Make, or any webhook endpoint
- Privacy First – All data stored locally in your WordPress database
- Dashboard Analytics – Track lead quality trends and conversion metrics
- Data Import – Import historical form entries for immediate scoring
- CSV & JSON Export – Export leads with scores and enrichment data for use in external tools
How It Works:
- Install and activate — the setup wizard walks you through choosing your industry
- Explore a pre-populated dashboard with realistic demo leads for your business type
- Configure your business context and ideal customer profile in Settings
- Form submissions are automatically captured and scored
- View leads sorted by score in the admin dashboard
- Mark leads as converted to improve scoring accuracy over time
Free vs Pro:
Free version includes: * Unlimited lead capture and storage * All form integrations * Local scoring engine * Basic email notifications * Dashboard analytics * 50 AI scores per month
Pro version adds: * Unlimited AI scoring * Advanced AI scoring via Claude * AI-powered lead enrichment — job title, company, seniority, LinkedIn, and more * Enrichment data included in CSV and JSON exports * Slack notifications * Priority support
External Services
This plugin connects to external third-party services under certain conditions. Below is a comprehensive disclosure of all external services used.
FormRank Analysis Service
- Purpose: AI-powered lead scoring, lead enrichment, license validation, and usage tracking
- What data is sent: For scoring: form field names, form field values, timestamps, and submission metadata. For enrichment (PRO): lead name and email address. This may include personally identifiable information (names, email addresses, phone numbers, company names) submitted through your forms.
- When data is sent: For scoring: only when a site administrator has enabled AI scoring and a visitor submits a form that is configured for scoring. For enrichment: only when an administrator explicitly clicks the “Enrich” button on a lead.
- Service Provider: FormRank
- Service Terms of Use: https://formrankwp.com/terms
- Service Privacy Policy: https://formrankwp.com/privacy
Anthropic Claude API
- Purpose: AI language model that performs lead analysis, scoring, and enrichment research
- What data is sent: For scoring: processed form submission data is forwarded by the FormRank Analysis Service to the Claude API for analysis. For enrichment: lead name and email are sent for AI-powered web research to identify professional details. The Claude API key is managed server-side and is never exposed to the plugin or site administrators.
- When data is sent: When the FormRank Analysis Service processes a scoring or enrichment request
- Service Provider: Anthropic, PBC
- Service Terms of Use: https://www.anthropic.com/terms
- Service Privacy Policy: https://www.anthropic.com/privacy
Freemius
- Purpose: Plugin license management, update delivery, and optional usage analytics
- What data is sent: Site URL, plugin version, license key, and optional diagnostic data (only with admin consent via the opt-in prompt shown on activation)
- When data is sent: On plugin activation (opt-in prompt), during license validation, and when checking for plugin updates
- Service Provider: Freemius, Inc.
- Service Terms of Use: https://freemius.com/terms/
- Service Privacy Policy: https://freemius.com/privacy/
Data Processing Notes
- All data transmission uses HTTPS encryption
- AI scoring is opt-in – site administrators must explicitly enable it
- Administrators can configure which forms are analyzed
- No form submission data is stored permanently on external servers beyond processing needs
- Site administrators are responsible for ensuring compliance with applicable data protection regulations (e.g., GDPR)
- A suggested privacy policy snippet is available under WordPress > Settings > Privacy for site administrators to include in their privacy policy
Privacy Policy
This plugin collects and processes form submission data as described below. Site administrators are responsible for ensuring their use of this plugin complies with applicable data protection laws (e.g., GDPR, CCPA).
Data collected: Form submitter name, email address, company, phone, and all form field values.
Lead Enrichment (PRO feature): When a PRO user triggers lead enrichment, the lead’s name and email address are sent to Anthropic’s Claude AI API via a secure FormRank Cloudflare Worker proxy. The AI performs web-based research to identify job title, company, LinkedIn URL, and related professional information. No enrichment data is stored by Anthropic beyond the time needed to process the request.
- Anthropic Privacy Policy: https://www.anthropic.com/privacy
- FormRank Privacy Policy: https://formrankwp.com/privacy
All data is stored locally in your WordPress database. The personal data exporter and eraser (Tools > Export Personal Data / Erase Personal Data) cover all data stored by this plugin including enrichment data.