AI eShop Optimizer

AI eShop Optimizer — the unified AI commerce & content suite for WordPress & WooCommerce

AI eShop Optimizer turns your site into an adaptive, self-optimising storefront — or content platform. One plugin does the work of a whole stack of subscriptions — an AI assistant, product recommendations, a complete in-house SEO engine, first-party measurement and consent, pricing and merchandising, fulfilment and operations, customer intelligence, and plain-language analytics — powered by the latest models from Anthropic Claude, with Voyage AI embeddings for semantic search.

Its guiding principle is unification of experiences and functionality: products are content and content is products, measured on one spine; every storefront surface shares the same design tokens, containers and controls; every report reads from one canonical source of truth; and the heavy lifting is pre-computed into materialised tables and served by a thin front-end runtime — so each feature adds capability, not milliseconds.

Works with or without WooCommerce. Tell AIEO what your site is — a shop, a catalogue (products shown as content, without checkout), or a pure content/publisher site — or let it auto-detect, and every metric, score and report adapts. Perfect for: — WooCommerce stores that want recommendations, merchandising, SEO, fulfilment and attribution in one place — Publishers, portals and content sites that want first-class SEO, conversion goals and campaign analytics — not a bolted-on afterthought — Corporate and information sites that want an intelligent, on-brand AI assistant and support

You can adopt it one capability at a time. Almost everything ships off by default and runs alongside your existing tools (your current SEO plugin, your pixel manager, your CMP) until you choose to switch each piece on — so installing changes nothing until you flip a toggle.

Features

Conversational AI & semantic search

• A floating, fully themeable chat widget that answers shoppers in natural language, grounded in your own catalogue and content by retrieval-augmented search on Anthropic Claude — it recommends only real, in-stock items with exact links, and never invents products.
• Semantic product & content search powered by Voyage AI embeddings — shoppers find products by meaning, not keywords, across products, posts, pages and taxonomy terms (embeddings refresh only when content actually changes).
• Site-type-aware — the assistant detects whether it is on a shop, a blog, an information portal or a mixed site and adapts its role and wording: a shopping assistant, a content guide or a pure support assistant.
• You stay in control — a curated business-info knowledge base (policies, shipping, locations, FAQs) is always in context; identity guardrails («what this site IS / is NOT») stop it mis-describing you; results are re-ranked and quota-filtered by your own rules; and chat can be scoped to a single category (respecting the terms you hide from browsing).
• Themeable without code — position, colours, rounded/square style and separate desktop/mobile font sizes, with a per-answer happiness rating that feeds AI Chat Analytics. The model list is registry-driven and self-healing, and all AI runs through your Rooster AI credits with no per-provider API keys to manage.

AI product recommendations

• Graph-database-powered up-sell / cross-sell pairings from your real sales patterns (the optional service at eshop-optimizer.com), importable with one click — or import any recommendations from a CSV in our format.
• Products for the same need — surfaces alternatives that satisfy the same customer need (via your need taxonomy), ranked by pre-computed sales performance, de-duplicated against your up-sells and cross-sells.
• Recommendation rails, ordered your way — drag-and-drop ordering of every rail (Up-sells, Cross-sells, Related, Recently Viewed, Same-need) with per-rail show/hide, on both block (FSE) and classic themes.
• Custom slots between the rails — drop in rich HTML/WooCommerce shortcodes or a Tolstoy video-shopping widget, each with its own heading.
• Built-in performance tracking with Google UTM tags and a recommendation-lift report, so you can see the incremental orders and revenue the engine adds over each traffic channel.

In-house SEO engine — for shops and content sites (a faster, Greek-aware AIOSEO/Yoast replacement)

• A complete on-page engine — title, meta description, canonical, robots, Open Graph, Twitter and JSON-LD — built once into a head cache and served by the thin runtime in a single cached read (near-zero added TTFB, no per-request assembly, no telemetry). It self-gates behind your existing SEO plugin until you switch it on, with a read-only AIOSEO importer and a head-parity verify before you cut over.
• Site profiles — shop, catalogue or content/publisher (or auto-detected from real sales evidence); opportunity scoring, cornerstone selection and the demand score all adapt, so SEO works correctly on a magazine or a portal, not just a shop.
• Rich commerce schema, all vitals-driven (never live queries): variable products emit ProductGroup + hasVariant/variesBy; real per-variant colour mapped from your own swatch attributes; gtin, brand, sale-price strikethrough, and operator-configured OfferShippingDetails + MerchantReturnPolicy on every Offer. Category, brand and tag archives emit CollectionPage + ItemList + BreadcrumbList.
• AI titles & descriptions with live SERP context — a nightly queue picks your highest-ROI pages, pulls the real Google results (competitor titles, descriptions, People-Also-Ask) for the target keyword, and has Claude write copy to beat that exact SERP; drafts wait for approval, or switch on Autopilot. Plus one-click Claude AI Assist for any single title/description/keyphrase, in the content’s own language and grounded in real demand.
• DataForSEO rank tracking — connect a DataForSEO account and AIEO pulls a weekly snapshot of every Google keyword you rank for and surfaces striking-distance opportunities (positions 8–20 by volume, one push from page one), under a monthly spend cap you set.
• Behaviour-informed opportunity grid & auto-pillars — every product and content object is placed on a traffic × conversion grid (hidden gem, intent mismatch, defend, prune) with an action per quadrant, and cornerstone/pillar pages are chosen from real performance, not a manual flag.
• Local SEO — a LocalBusiness node per physical store (hours, geo, price range, image, Maps links) with Store Locator / Opening Hours / Business Info blocks and an optional store-page post type.
• Image SEO (auto-fills only empty alt text), a redirects engine with an automatic slug monitor, unique-404 list and loop / target-exists import safeguards, a static, outage-proof sitemap (served as files even if the plugin is off), and a managed robots.txt written as a static web-root file (never overwriting one it didn’t create).
• A live 0–100 SEO score and health dashboard, EU Omnibus lowest-price history, and multilingual head + hreflang (WPML / Polylang / TranslatePress).

Measurement, consent & attribution

• First-party, server-side measurement you own end to end: Meta Pixel + Conversions API, GA4 + Measurement Protocol, Google Ads (browser + server-side Enhanced Conversions), and TikTok Pixel + Events API — deduplicated on a shared event id and dispatched in-request after the order is saved (no cron to drain) for zero checkout latency. A confirmed 2xx is required before an order counts as sent, and a daily safety-net re-fires any paid order whose send was dropped — so no purchase is silently lost. Each platform is independently selectable, so you can keep the tools you already run.
• Advertiser-grade match quality — Facebook Advanced Matching, complete GA4 / Google Ads user data (Unicode-correct for Greek), recovered fbc/ttclid/gclid, and hashed PII throughout (never stored or logged raw). A built-in Google tag (gtag.js) / GTM loader fires the full GA4 ecommerce funnel with no Site Kit, and a server-side dedup bridge hands agency GTM setups AIEO’s own event ids so the browser hit collapses against AIEO’s server send.
• Consent / GDPR CMP — a lightweight, first-party cookie-consent banner (no external CMP, no IAB TCF bloat): rich message, Accept / Decline / Customize with a per-category preferences panel, per-button theming with an equal-prominence guard, two layouts, and a re-openable «Cookie settings» control positionable per device. It drives Google Consent Mode v2 with region-aware, cache-safe defaults, carries consent in-band on every server event (so a declined category down-scopes the conversion at the ad platform, not only the browser), keeps an IP/UA-hashed proof-of-consent audit log, and includes a cookie scanner that classifies the services your storefront sets. AIEO’s render-critical consent and measurement scripts are kept out of WP Rocket’s delay/defer so a delayed banner never becomes a compliance gap.
• ROI Wizard & UTM Explorer — one cockpit for «what actually drove the sale»: pick a type (recommendation engine, offer, channel, campaign, creative), a value and a period, and see orders, revenue, cost, net, ROAS and ROI %, with period-over-period comparison. A cascading UTM drill-down (Source → Medium → Campaign → Term → Content) with fast searchable pickers, and a friendly Channel dimension, keep paid and organic cleanly separated.
• Ad-spend ledger + connectors — enter spend, bulk-import a CSV, or connect Google Ads / Meta / TikTok through a guided wizard to pull campaign spend nightly, so ROI becomes automatic. One canonical source of truth for each order’s revenue and marketing channel ties it all together.
• Landing pages, campaigns & exit pages — every session’s landing URL is parsed once into a clean path plus UTM parameters (per-click junk like fbclid dropped), rolled up per day by campaign and landing page into a durable table, with an exit-page report split by whether the visitor converted first, and one session-value ladder (purchase > cart > goal > engaged > pageview) that makes shop and content sites comparable.
• Conversion goals for content & catalogue sites — choose which Gravity Forms (plus the Newsletter plugin, LearnDash, or any custom aieo_goal action) count as conversions, and see goals by traffic source — so portals and publishers get a real conversion story, not just a shop’s.
• Attribution in your emails — staff new-order emails carry an «Order origin & attribution» block (marketplace or channel + all five UTMs, now including cheque / bank-transfer / COD orders), and Gravity Forms staff notifications get the same — channel, five UTMs, gclid, landing page and referrer — with no hidden form fields or per-site code.
• Session × attribution analytics — engagement (scroll/time/activity) joined to conversion through one session id; blog-post attribution; abandoned-cart and cart-removal analysis; rating- and need-vs-conversion correlation — pre-aggregated for millisecond reports.

Merchandising, pricing & product display

• Pricing engine — per-role price overrides (CSV, with a PRO badge and «log in to see prices»), time-windowed brand/product discounts, loyalty-class percentages and a built-in points & rewards balance, all stacked so each customer always sees the strongest applicable price, precomputed for near-zero front-end cost.
• Offers — brand free-gift thresholds, free-shipping rules with per-product exclusions, product/category/brand/need targeting with proper exclusion vetoes, and a configurable exit-intent modal.
• Product swatches — image / button / colour swatches with per-variation descriptions, an optional multi-select batch add-to-cart, and an «AIEO colour context» flag that turns any swatch attribute into a real product colour for schema and feeds.
• Product display, your way — a drag-and-drop layout builder for the whole product info column (block + classic themes), renamable Custom Tabs interleaved with WooCommerce’s own tabs, Product Needs as list or pills, trust badges, payment logos, and a master Button Styles control (colours, padding, sizing, glass) every storefront button inherits.
• More on the product & shop pages — SALE / NEW / Hot image labels, per-product add-to-cart button text with a quantity badge, a SKU + barcode strip, per-variation image galleries, a complementary-products picker, a configurable price block with EU Omnibus lowest-price message, and full control of the archive card (element order, visibility, equal-height buy button, Quick View).

Cart, checkout & wishlist

• A floating side / mini-cart with «you might like» recommendations and a free-shipping progress bar, plus a sticky add-to-cart bar on product pages.
• Saved & abandoned carts — shoppers save, share and resume carts (cookieless share-restore that survives CDN/edge caching, restoring items, variations, quantities and coupons), backed by a permanent abandoned-cart log with outcomes, KPIs and Excel export.
• Wishlist with analytics, and a «notify me when back in stock» waitlist with automatic stock-watcher emails.
• Checkout tuning — an opt-in distraction-free checkout with built-in A/B assignment stamped on the order, minimum-order enforcement (classic + block/Store API), and Greek professional-invoice (τιμολόγιο) fields with AADE lookup on both checkouts.
• Full WooCommerce block cart & checkout parity via the WordPress Interactivity API — every surface works identically on block-based and classic shortcode cart/checkout.

Fulfilment & operations

• Marketplace order importer — orders from Skroutz, Shopflix, eMAG, eFood, Wolt, Etsy and Amazon (Selling Partner API) flow into WooCommerce as native orders — by polling or signed webhook per marketplace — so stock, attribution, customer profiles and fulfilment stay unified; per-marketplace switches, rotatable webhook tokens, configurable SKU lookup and a retrying inbound log.
• Catalogue Importer — the mirror of the feeds: enter your eFood / Etsy / Wolt / Amazon keys and AIEO recreates the products in your store, auto-building categories, attributes and food option-groups, sideloading images, and matching on SKU so a re-run updates in place — with Draft-and-new-only, Create+Update, Update-only and an Enrich mode that fills gaps (e.g. barcodes) without overwriting.
• Streaming feed generator (XML / CSV) for 35k-product catalogues, with Google Shopping / Google Local / Skroutz / BestPrice / Shopflix / Meta / Amazon templates plus eFood / Wolt / Etsy exports, and a reusable product/variation picker.
• Courier fulfilment drivers for ACS, BoxNow, Courier Center, ELTA, Geniki, Speedex and a Custom driver — vouchers, labels, COD and tracking from the order, bulk printing and per-courier daily closings — plus COD and payment-method gating by destination country or chosen courier, a Local Pickup hybrid (legacy + Blocks) with cash-on-pickup, and delivery economics that compute a real break-even free-shipping threshold from your carrier costs (with a retrospective shipping-cost scanner and a per-carrier × zone P&L report).
• Operational intelligence — Physical-Demand Stock Recovery (auto-restock products the stores still sell), Missing Hot Sellers (in-store best-sellers not yet live online), a self-tuning sales / out-of-stock predictor, and a multi-branch physical-store stock / supplier / barcode-scanning / preorder system — all reading from one materialised data layer, with optional ERP integration.

Built for the Greek & Cypriot market

First-class support for the couriers, marketplaces and payment habits Greek shoppers actually use — not generic US/UK defaults.

• Greek courier fulfilment drivers. Issue vouchers, print labels, set COD and track shipments straight from the order for ACS, BoxNow, Courier Center, ELTA Courier, Geniki Taxydromiki and Speedex — plus a Custom driver for any other carrier. Bulk voucher printing, per-courier daily closings (Geniki close API, Courier Center manifest, or a local manifest) and per-courier documents are built in.
• Greek marketplace order import. Orders from Skroutz, Shopflix, eMAG, eFood, Wolt, Etsy and Amazon arrive in WooCommerce as native orders, so stock, attribution, customer profiles and fulfilment stay unified — with per-vendor rotatable webhook tokens and configurable SKU lookup.
• Greek marketplace product feeds. Ready-made, streaming XML / CSV feeds for Skroutz, BestPrice, Shopflix and eMAG, alongside Google Shopping, Google Local, Meta (Facebook) catalog, Amazon and Tolstoy — built to handle …