ClickTrace — Click Tracking for Phone, Email and Custom Links

You added a phone number to your site so people could call you. You added an email link so people could message you. But your analytics only shows page views, so you have no real way to know if anyone is actually tapping them, or which page they tapped from.

That is the gap ClickTrace closes. Once activated, it automatically tracks every click on tel: (phone) links and mailto: (email) links across your site, with zero configuration. You can also add your own links, like a booking button, a WhatsApp link or a «Get a Quote» button, and track each one separately by name.

Who This Is For

ClickTrace is built for local businesses and service providers where a phone call or an email is the real conversion, not just a form fill: taxi and transport companies, restaurants, trades and repair services, clinics, salons, and any business that relies on click-to-call.

What You Get

• Automatic click tracking for phone number links, no setup required
• Automatic click tracking for email links, no setup required
• Add unlimited custom links to track (booking buttons, WhatsApp, quote forms, anything)
• Stats for today, yesterday, last 7 days, this month and last month
• Month-over-month percentage change, so you can see if clicks are trending up or down
• See exactly which page each click came from
• Approximate visitor location (city and country) per click
• Full click log with page, link, location and timestamp, with pagination and a rows-per-page choice
• One-click CSV export of your full click data
• A simple shortcode to drop a full stats dashboard onto any page
• Mobile responsive dashboard that matches your site, not a separate app
• Works with any WordPress theme, no page builder or theme requirement

How It Works

After activation, phone and email link clicks are tracked automatically, nothing to configure. To view your stats, create a page and add this shortcode:

That page becomes a full dashboard: stats broken down by time period, a sidebar to filter by link type, a click log, and CSV export.

To track a custom link, open ClickTrace in your WordPress admin menu, add the link’s name and its exact URL, and it appears as its own filter in the dashboard, tracked separately from your phone and email numbers.

External services

This plugin connects to two third-party IP geolocation services to determine the approximate city and country of a visitor when they click a tracked link (tel:, mailto:, or a custom tracked link). This only happens at the moment of a click, not on every page view.

FreeIPAPI (primary lookup service) The visitor’s IP address is sent to freeipapi.com to retrieve city and country data. Service: https://freeipapi.com Privacy Policy: https://freeipapi.com/privacy/

ip-api.com (fallback lookup service, used only if FreeIPAPI does not return a result, and only for IPv4 addresses) The visitor’s IP address is sent to ip-api.com to retrieve city and country data. Service: https://ip-api.com Privacy Policy: https://ip-api.com/docs/legal

No other visitor data (name, email, browsing history) is sent to these services beyond the IP address of the click event.