Devlin Geo Pulse

Devlin Geo Pulse helps merchants understand current storefront activity in real time while keeping the data model intentionally minimal and privacy-first.

What it does:

• Anonymous storefront heartbeat tracking
• Active visitor count in WooCommerce admin
• Ranked country pulse view for active visitors
• Compact device-mix snapshot for the live heartbeat window
• Top country and new-visitors-last-minute metrics
• WooCommerce dashboard page under WooCommerce > Live Geo Pulse
• WooCommerce settings tab under WooCommerce > Settings > Devlin Geo Pulse
• Privacy-first storage using short-lived active presence only
• WooCommerce settings for enabling tracking and adjusting heartbeat cadence

Privacy guardrails:

• No raw IP addresses are stored
• No personally identifiable information is stored
• No persistent visitor history is retained
• Presence data expires automatically when heartbeats stop

How it works:

1. A lightweight frontend script sends anonymous heartbeat requests from the storefront.
2. The plugin derives a coarse country code and device bucket from request metadata.
3. Active presence is stored only in short-lived cache/transient state.
4. The WooCommerce admin dashboard polls a summary endpoint for live updates.

The admin dashboard can optionally expose a preview traffic control that creates short-lived sample visitors so the UI can be previewed without opening multiple storefront tabs.

The merchant dashboard uses native WordPress and WooCommerce admin patterns so the interface feels familiar inside a standard store management workflow.