Klarvo AI Transparency for EU AI Act

August 2, 2026: Article 50 of the EU AI Act requires every website using AI to disclose it to visitors.

If your site uses chatbots, content generators, translation tools, or AI-powered analytics, you have a legal obligation to inform your visitors. Non-compliance carries fines up to €15 million or 3% of global turnover.

Klarvo AI Transparency handles this for you:

1. Detects AI tools automatically — scans your active plugins against a registry of 1,800+ known AI tools across 20 categories
2. Displays a compliance badge — a discreet, customisable notice that tells visitors which AI tools your site uses
3. Scores unrecognised plugins — analyses plugins not in our registry and rates their AI likelihood (high/medium/low)
4. Zero configuration — install, activate, done. No account needed for basic functionality
5. Zero performance impact — 4.5KB script, async loaded, no cookies, no tracking, no personal data

The only WordPress plugin purpose-built for EU AI Act Article 50 compliance.

What gets detected?

Our registry covers 1,800+ AI-powered WordPress plugins across 20 categories:

• Interaction — Tidio, AI Engine, WPBot, Chatway, Smartsupp, Crisp, and 200+ more chatbot/assistant plugins
• Content generation — GetGenie, Starter Templates AI, Kadence AI, Kubio, and 300+ content AI tools
• Translation — LocoAI, TranslatePress AI, Weglot, and 50+ translation plugins
• SEO — Rank Math AI, Yoast AI, Squirrly SEO, and 100+ SEO tools with AI features
• Media — Alt Text AI, AI image generators, and 80+ media processing plugins
• Analytics, security, commerce, email, personalisation — and 14 more categories

Plugins not in our registry are automatically scored for AI likelihood using keyword analysis of their name and description.

Connected features (optional)

Connect a free Klarvo account to unlock:

• KlarvoEngine analysis — our regulatory intelligence engine classifies unknown plugins against the actual EU AI Act text
• Daily registry sync — new AI tools are added to your detection list automatically, without plugin updates
• Import to Klarvo — send your detected AI tools to the Klarvo SaaS for full EU AI Act classification, obligations, and evidence packs
• Custom branding — remove Klarvo branding, use your own colours, custom disclosure text
• Analytics — track badge impressions and visitor engagement
• Compliance certificate — downloadable PDF showing your Article 50 compliance status

What is Article 50?

Article 50 of the EU AI Act requires transparency when AI interacts with people:

• Article 50(1): If visitors interact with an AI system (e.g., chatbot), they must be told
• Article 50(2): If content is AI-generated, it must be labelled
• Article 50(3): Deepfake content must be disclosed
• Article 50(4): AI-generated text on matters of public interest must be labelled

Enforcement begins August 2, 2026. This plugin helps you comply with all four sub-articles.

Performance

• 4.5KB gzipped script — smaller than a single image
• Async loaded — never blocks your page from rendering
• No layout shift — fixed position, doesn’t move your content
• Zero cookies — GDPR-safe, no tracking, no personal data
• CDN-delivered — loads from Klarvo’s edge network