Blazo Checkout

Seven in ten shoppers who reach checkout leave without buying. That’s not a traffic problem — it’s a checkout problem. Blazo Checkout replaces your WooCommerce checkout with a hosted one built to close the sale, win back the ones who almost didn’t, and sell them a little more on the way out.

Here’s what changes the day you install it:

Fewer carts die at checkout

A faster, cleaner, trust-built checkout page — guest-first, mobile-tuned, no surprise costs at the last step. Every field on it exists because it earns its place.

Built for speed, not just for looks

Your branding and settings load from the edge network first, falling back to the API only if needed. Cities and delivery offices load from the API first, falling back to the edge if it’s slow. Order completion tries the API first, then the edge network as a backup. Every step has a fallback, so shoppers never wait on a single point of failure.

It stays up even when your site doesn’t

If your store goes down mid-checkout, the order isn’t lost — Blazo holds it and pushes it into WooCommerce the second your site is back. And if your courier’s API goes down (it happens more than anyone admits — cities and pickup offices just vanish from checkout, and the sale goes with them), Blazo already has that data cached on its own servers. Your checkout keeps working. Your customer never finds out there was a problem.

Abandoned carts come back to life — on every channel

Someone bails before paying? Blazo follows up by email, SMS, Viber, Telegram, WhatsApp, or a phone call — whichever gets a real human to finish the order. Revenue you were already writing off as lost.

Every order gets bigger

Order bumps at checkout and post-purchase offers, placed exactly where shoppers are most willing to say yes. (Post-purchase upsells: coming soon.)

A thank-you page that keeps working after the sale

Order summary, delivery status, tracking, ”contact support” — all one click away, right after purchase. Fewer ”where’s my order” tickets, more customers who trust you enough to come back.

You see the money, not just the orders

A dashboard built around one number: how much Blazo actually made you — recovered carts, upsells, and the conversion lift, broken out and dated. No spreadsheets, no guessing.

Test what actually converts

Run steps vs. one-page checkout head-to-head and let the data decide. More test types are coming.

Make it look and behave like your checkout

Style it to match your brand, and set exactly which fields are required and which aren’t. Field hide/reorder controls are coming next.

Know which orders are actually going to ship

Every customer gets a risk score — critical wherever cash-on-delivery is the default payment method, because a refused COD parcel means you pay courier fees both ways for nothing.

Built for real-world delivery, wherever you sell

Courier selection, pickup-office lookup, cash-on-delivery, B2B company/EIK fields — the messy logistics details that lose sales when a generic checkout gets them wrong. Deep support for Central & Eastern European delivery out of the box.

Make it yours, top to bottom

Run checkout on your own custom domain. Every word on the page is translatable, so shoppers never feel like they left your store.

Set up once, never touch again

Connect with a single onboarding token. No copying API keys or secrets by hand. Your custom order statuses sync automatically. Every order lands back in WooCommerce — customer, address, shipping, fees, all of it — the moment it’s confirmed.

Bank-grade by default

Every checkout payload is AES-256-GCM encrypted and HMAC-signed. Every confirmation is signature-verified, replay-protected, and de-duplicated. Order totals are checked against what the shopper actually confirmed, so price tampering gets caught, not shipped.

Coming soon

In-house heatmap tracking, so you see exactly how shoppers move through your checkout — no third-party script required. A dedicated order-tracking page with its own upsell placements, so the sale doesn’t stop at ”thank you.” And order status mapping, so your WooCommerce statuses and Blazo’s line up exactly the way you run your store.

Full feature list

• Hosted checkout that replaces native WooCommerce checkout — redirect and done.
• Edge-first loading with automatic API fallback for branding, delivery data, and order completion.
• Offline resilience: orders and courier data are held and synced automatically if your site or your courier’s API goes down.
• Abandoned cart recovery via email, SMS, Viber, Telegram, WhatsApp, or phone call.
• Order bumps at checkout (post-purchase upsells coming soon).
• Branded post-purchase thank-you page with order status, tracking, and support links.
• Revenue dashboard: recovered revenue, upsell revenue, conversion lift, all in one view.
• A/B testing between step and one-page checkout (more test types coming).
• Custom styling, with control over which fields are required.
• Per-customer risk scoring, purpose-built for cash-on-delivery markets.
• Courier + pickup office selection, cash-on-delivery, B2B company/EIK fields.
• Custom checkout domain support.
• Fully translatable checkout.
• Custom order status sync from Blazo into WooCommerce.
• Zero-touch onboarding via one-time token.
• AES-256-GCM encryption + HMAC signing on every payload.
• HMAC-verified, replay-protected, idempotent order confirmation.
• Order-total tampering detection.
• High-Performance Order Storage (HPOS) compatible.
• Coming soon: in-house heatmap tracking, a dedicated order-tracking page with upsell placements, and configurable order status mapping.

A Blazo account is required. This plugin is the connector — the checkout itself, the recovery engine, and the dashboard live on Blazo’s platform.

External services

This plugin relies on the Blazo Checkout third-party service to function. It is not usable without a Blazo account, and by installing it you direct your store’s checkout traffic to Blazo.

What is sent, and when

1. At checkout (browser redirect). When a shopper clicks ”Proceed to checkout”, the plugin builds an order payload and redirects the shopper’s browser to your configured Blazo checkout URL. The payload is AES-256-GCM encrypted and HMAC-signed and contains: store ID, currency, return/callback URLs, cart line items (product name, SKU, price, quantity, image URL, variation data), order totals, and the customer’s email, first name and last name (where available).

2. On connection (server to server). When the merchant connects the store, the plugin sends a one-time onboarding token and the site URL to the Blazo API (/plugin/bootstrap) to retrieve the store configuration.

3. Order confirmation (server to server). Blazo calls back to this site to create the order. No store-initiated PII is sent in this step; the plugin receives and verifies the confirmed order data. If your site is unreachable when Blazo tries to deliver an order, Blazo holds it and retries automatically once your site is back up.

4. Status sync (server to server). The plugin periodically requests your custom order-status definitions from the Blazo API.

Service endpoints

• Checkout URL — configured by the merchant (e.g. https://checkout.blazo.bg, or your own custom domain)
• API base URL — configured by the merchant (e.g. https://api.blazo.bg)

Service provider, terms and privacy

• Service provided by Blazo (a product of Fantasy Software Ltd) — https://blazo.bg
• Terms of Service — https://blazo.bg/terms
• Privacy Policy — https://blazo.bg/privacy

Merchants are responsible for disclosing this data flow to their own customers as required by applicable privacy law.