Own Your Memories

Own Your Memories turns an Instagram data export (JSON format) into native WordPress posts. Before the import runs, you choose exactly how your content lands:

• Post type — import as Posts, Pages, or any custom post type registered on your site.
• Status — Published, Private, or Draft.
• Tag / term — optionally assign every imported post to an existing or new taxonomy term.

Once you confirm those settings and upload your ZIP, the importer gets to work:

• One WordPress post is created per source Instagram post.
• Carousels become Gutenberg gallery blocks; single photos and videos are embedded individually.
• The caption becomes the post title (truncated) and the excerpt (full).
• The post content contains the media and the caption is added underneath.
• Hashtags are converted into WordPress tags.
• Original creation dates are preserved and adjusted to your site’s timezone.
• The first image in each post is set as the featured image.
• All media is stored in your site’s media library.

What is not imported:

• Stories
• Reels
• Profile photos
• Saved items

How to get your export

1. Open Instagram → Settings → Accounts Center → Your information and permissions → Download your information.
2. Choose JSON format (this importer does not read HTML exports).
3. Select Posts (other items are ignored by the importer).
4. Select the desired date range.
5. Wait for the email, download the ZIP, and upload it via Tools → Import → Own Your Memories in your WordPress admin.