Purchase Tagger – Product-Based Mailchimp Tags

Purchase Tagger is a lightweight, no-bloat plugin for tagging your Mailchimp contacts based on what they purchase from your store. Tagging is supported for product variations, product parents, simple products, and global purchases.

Features:

• Assign tags to simple products
• Assign tags to variable products (applies to all variations)
• Assign unique tags to individual variations
• Automatically creates transactional contacts for new customers
• Updates existing Mailchimp contacts without changing their subscription status

Use Cases:

• Use global tagging to track all contacts with purchase history
• Segment customers by specific product purchase history
• Trigger automations and add customers to journeys based on purchase behavior
• Track which products a customer has bought

Privacy Policy

This plugin sends customer data (email address, first name, last name) to Mailchimp’s servers when an order is processed. This data is used to create or update contacts and apply tags in your Mailchimp audience.

Please ensure your store’s privacy policy discloses this data sharing. For more information, see Mailchimp’s Privacy Policy.