Klarvo AI Transparency for EU AI Act

The EU AI Act’s transparency rules — Article 50 — start to apply on 2 August 2026. If your website uses AI in any form — a chatbot, AI-written posts, AI personalisation, AI-generated images — your visitors have a right to be told. Most plugins hand you a generic banner and leave the hard part, working out what actually applies to you, on your desk.

Klarvo does the hard part for you. Activate it and, in about a minute, you have a clear answer and the disclosures already in place.

Detection that doesn’t miss

Anyone can match your plugin list against a database. The AI that gets a site caught out is the AI a list never sees — and finding it is what Klarvo is built for. It looks four ways at once:

• Your plugins and themes — against a living registry of 1,800+ AI tools: chatbots, content generators, translation, personalisation, search and more.
• Your actual published pages, read server-side — so a chat widget dropped in as a snippet (Tidio, Crisp, Intercom, HubSpot and the like) is caught even when no plugin gives it away.
• What loads in your visitors’ browsers, at runtime — so an assistant that only appears once your JavaScript runs is caught too, with nothing to configure.
• AI it has never seen before — with a free account, when your site runs something brand-new or niche that no library has catalogued yet, KlarvoEngine reads that tool’s own public description and decides whether it’s an AI system you need to disclose. Only the tool’s public details are used — never your content, never your visitors’ data.

And when it genuinely can’t be sure — a page behind a login, a timeout, a cookie-consent tool holding third-party scripts back — it tells you, instead of flashing a green light it can’t stand behind. No false “you’re covered”.

From the moment you activate it

1. It finds the AI you’re actually running — not just from a list, but by reading your live pages and watching what loads at runtime (and, with a free account, reasoning about tools no library has catalogued yet).
2. It gives you one honest answer — an AI Act Readiness score out of 100 and a plain traffic light: Covered, Action needed, or At risk. No jargon, no fear.
3. It tells you what that means for you, in plain English, with the exact part of the law one click away.
4. It sets your disclosures up for you — a compliant Article 50 notice, an AI usage statement page, a chatbot label, AI-content labelling — then keeps watching, re-checking automatically whenever your site changes.

It works the moment it’s active — no account, no API key, nothing to wire up. A free Klarvo account is optional and only adds features; your protection runs either way.

Found no AI? You’re still covered.

Most websites don’t use AI that triggers a disclosure duty — and Klarvo tells you so, clearly, with a clean 100/100 and a green light, instead of leaving you to guess. Then it keeps watch: add a chatbot or AI content next month and Klarvo spots it and tells you exactly what to do. You never have to remember to check.

Everything it does — standalone, no account

• Multi-layer detection that doesn’t miss. Your plugins and themes, your actual published pages (read server-side), and what loads at runtime — so embedded chat widgets and script-only AI don’t slip through. All standalone, no account needed.
• One Compliance Dashboard. Your readiness score, a traffic light, and every finding spelled out: what we found, what the law says, and a button that fixes it.
• A one-minute setup wizard. Auto-detects what it can, asks only what it can’t, then creates your disclosures for you — live on your site.
• A compliant Article 50 notice. Accessible, isolated in a Shadow DOM so it never collides with your theme. Light, dark or auto; badge or bar.
• A point-of-interaction chatbot label. A clear “you’re talking to AI” cue where the conversation happens (Article 50(1)), with a ready-made greeting snippet.
• AI-content marking. Mark posts or pages as AI-generated, one at a time or in bulk, with the right Article 50 disclosure.
• An AI usage statement page, written for you and tailored to your site.
• An always-on watchtower. Re-checks automatically when a plugin or post changes, and keeps your detection registry current.
• Accessible & private by default. Keyboard-navigable, screen-reader correct, WCAG AA contrast, respects reduced-motion and colour-scheme. No cookies, no tracking — in standalone mode nothing is sent anywhere.

Turn “I think we’re fine” into proof you can hold

• Law-change radar. A dated, curated view of how the EU AI Act’s transparency rules are actually moving — the 2 August 2026 date, the AI-literacy duty already in force, the Code of Practice and guidelines being finalised — flagging what affects your site. A signal, never a scare.
• AI Act Readiness Report. A dated, shareable report (save it as a PDF from your browser) of the AI on your site, your Article 50 obligations, and the disclosures in place. Your evidence that you checked.
• Deepfake & AI-image labelling (Article 50(4)). Mark a realistic AI-generated or manipulated image and Klarvo adds a clear, visible “AI-generated” label wherever it appears — and can preserve Content Credentials (C2PA) when WordPress resizes it.
• AI-literacy pack (Article 4). A short, site-specific briefing for your team plus a simple acknowledgement register — both downloadable as a dated record. A proportionate way for a small team to show it took the duty seriously.
• EU AI Act self-assessment. A few honest questions produce a tailored checklist of what genuinely applies to you, a dated record to keep, and plain-English answers to the things most guidance gets wrong.

Optional: connect a free Klarvo account

• Catch AI no library has seen yet. KlarvoEngine reads the public description of an unrecognised tool and tells you whether it needs an Article 50 disclosure — public metadata only, never your content or your visitors’ data.
• Sync detected tools to Klarvo so your full EU AI Act inventory starts already populated.
• Pull app-managed disclosure text straight into your notice.
• Manage multiple sites and keep a durable record from one place.

Honest about the law (a lot of advice online gets these wrong)

Klarvo is a technical transparency tool, not legal advice, and installing it does not by itself make you compliant. A few things worth knowing:

• There is no small-business exemption from Article 50 — it applies to organisations of every size.
• You don’t have to label every AI-assisted blog post — Article 50(4) targets realistic deepfakes and public-interest text published without human review.
• The high-risk rules were deferred, but Article 50 keeps its 2 August 2026 date.

Klarvo is the EU AI Act compliance platform built for European SMEs. Learn more at https://klarvo.io.