Opti-Behavior – Self-Hosted Heatmaps, Session Recordings, Funnels, A/B Testing & Smart Insights

Opti-Behavior is a self-hosted CRO and behavior analytics plugin for WordPress.

Visitors rarely explain why they leave. They click, scroll, hesitate, abandon forms, hit errors, ignore CTAs, or drop out of checkout. Opti-Behavior turns those silent behaviors into clear optimization signals inside your WordPress dashboard.

Instead of sending visitor behavior to an external analytics cloud, Opti-Behavior stores analytics data on your own WordPress server. Use it to understand friction, protect visitor privacy, and make better conversion decisions with heatmaps, funnels, A/B testing, analytics, and Pro growth tools.

Opti-Behavior Suite for WordPress Optimization

Opti-Behavior is built around one simple psychology principle: users reveal intent through behavior before they explain it with words.

• Real-Time Analytics – See what visitors are doing now: sessions, pageviews, devices, traffic sources, countries, engagement, and bot-filtered activity.
• Heatmaps – Discover what users notice, ignore, click, misclick, and scroll past so you can improve layout, CTAs, and page focus.
• Conversion Funnels – Find the exact step where motivation turns into abandonment, from landing page to checkout or lead form.
• A/B Testing – Replace opinions with evidence by testing pages, elements, goals, and conversion paths directly in WordPress.
• Session Recordings – Watch hesitation, rage clicks, dead clicks, scrolling, navigation, and friction moments in real user sessions. Pro feature.
• Form Analytics – Identify fields that create effort, confusion, errors, or abandonment before users submit. Pro feature.
• User Journey Analytics – Visualize the paths visitors naturally take through your site and turn high-value journeys into funnels. Pro feature.
• Errors & Performance Tracking – Detect JavaScript errors, broken links, rage clicks, dead clicks, and performance issues that silently reduce trust. Pro feature.
• Settings & Privacy Controls – Control consent, storage, reports, cleanup, languages, debugging, and privacy options from one place.

Why Opti-Behavior Works

Most site owners already have traffic numbers. The hard part is understanding the human reason behind the numbers.

Opti-Behavior helps answer practical conversion questions:

• Which parts of the page attract attention?
• Where do visitors hesitate or lose confidence?
• Which funnel step causes the biggest drop-off?
• Which form field creates too much effort?
• Which CTA, layout, product page, or message should be tested next?
• Are bots, spam, errors, or slow pages distorting your decisions?

The goal is not more dashboards. The goal is better decisions.

Core Features Included Free

• Click and scroll heatmaps for desktop and mobile behavior.
• Real-time analytics dashboard with visitors, sessions, pageviews, bounce rate, scroll depth, top pages, traffic sources, and visitor map.
• Unlimited conversion funnels with multi-step drop-off analysis and device filtering.
• A/B testing for page-split experiments, variant previews, conversion goals, and winner application.
• Session and visitor tracking with duration, visited pages, referrers, outbound links, and engagement patterns.
• Smart Insights dashboard.
• Bot detection and filtering for cleaner decisions.
• Scheduled email reports: daily, weekly, or monthly.
• Hybrid Storage engine designed to reduce database bloat by storing high-volume analytics events in optimized files.
• IP anonymization, no cookies required, and no third-party analytics data sharing.
• Multilingual admin: English, French, German, Spanish, Portuguese, and Italian.

Pro Growth Features

Upgrade when you want to move from analytics to deeper behavior diagnosis:

• Session Recordings – watch real visits and understand what users actually experienced.
• Error Tracking – detect JavaScript errors, network issues, broken links, and Core Web Vitals problems.
• Friction Detection – find rage clicks and dead clicks that signal frustration.
• Form Analytics – measure field-level effort, abandonment, refill behavior, and completion time.
• User Journey Analytics – use Sankey-style journey visualization to see common paths, exits, and opportunities.
• Advanced Heatmap Filtering – segment heatmaps by country, browser, device, visitor type, and date.
• Advanced A/B Testing – use visual edits, targeting, scheduling, WooCommerce tests, and revenue attribution.
• Advanced Smart Insights dashboard – prioritize the clearest behavioral opportunities, evidence, and next actions in one analyst briefing.
• Priority Support – get faster help when optimizing business-critical pages.

Try Pro FREE for 6 months – no credit card required.

Explore Opti-Behavior Pro

Optimization Workflow

1. Track what users do on your WordPress site.
2. Understand where attention, hesitation, and abandonment happen.
3. Prioritize the pages, funnels, forms, and errors with the biggest impact.
4. Improve the layout, copy, CTA, form, checkout, or technical issue.
5. Validate decisions with A/B testing instead of guessing.

Privacy & Performance by Design

Opti-Behavior is made for WordPress site owners who want insight without giving up control.

• Self-hosted data – visitor behavior stays on your WordPress server.
• No third-party analytics cloud – analytics data is not sold or shared with external behavior platforms.
• Privacy controls – IP anonymization, retention settings, consent-friendly tracking, and uninstall cleanup options.
• Lightweight tracking – async tracking and Hybrid Storage are designed to keep pages fast and databases lean.
• WooCommerce ready – analyze product pages, carts, checkout funnels, and revenue-focused experiments while keeping customer behavior data under your control.

External Services

This plugin may connect to external services in limited circumstances:

IP Geolocation (ip-api.com)

Purpose: Provides geographic location data (country, city, timezone) for visitor analytics and map visualization.

When Used: Only when a visitor’s location cannot be determined from CloudFlare headers. If CloudFlare is active, no external calls are made.

Data Sent: Only the visitor’s IP address. No personally identifiable information is transmitted.

Caching: Results are cached for 1 hour to minimize API requests.

Privacy: * Service: https://ip-api.com/ * Terms & Privacy: https://ip-api.com/docs/legal * Note: ip-api.com may log IP addresses. Review their privacy policy for details.

IP Geolocation Fallback (ipwho.is)

Purpose: Secondary geolocation fallback when ip-api.com is rate-limited or unavailable. Provides geographic location data (country, city, region, timezone) for visitor analytics.

When Used: Only when both CloudFlare headers and ip-api.com fail to resolve a visitor’s location. ip-api.com’s free tier has a 45 requests/minute rate limit, so on high-traffic sites ipwho.is ensures visitors are still geolocated accurately.

Data Sent: Only the visitor’s IP address. No personally identifiable information is transmitted.

Caching: Results are cached for 1 hour to minimize API requests.

Privacy: * Service: https://ipwho.is/ * Terms & Privacy: https://ipwho.is/ * Note: ipwho.is may log IP addresses. Review their privacy policy for details.

OpenStreetMap Tiles

Purpose: Displays the interactive visitor location map in your WordPress admin dashboard. When Used: Only when YOU (the admin) view the real-time visitor map. Not used on the frontend. Data Sent: Your browser makes direct requests to OpenStreetMap tile servers (standard HTTP headers only).

Privacy: * Service: https://www.openstreetmap.org/ * Tile Policy: https://operations.osmfoundation.org/policies/tiles/ * Privacy Policy: https://wiki.osmfoundation.org/wiki/Privacy_Policy

OptiUser API (api.optiuser.com)

Purpose: Handles anonymous install tracking, plugin deactivation notifications, Pro trial license generation, license validation, update checks, and download access code generation for the Pro plugin.

When Used: * Install tracker: Sends a heartbeat once every 24 hours after activation, containing only: site URL, WordPress version, PHP version, plugin version, plugin type (free/pro), and one best available administrator contact email when a valid contact exists. No visitor data is sent. * Deactivation: Notifies the API when the plugin is deactivated so installation records stay up to date. * Pro upgrade pages: When an admin views a Pro feature upgrade page (Session Recordings, Error Tracking, User Journeys, Form Analytics), the plugin requests a one-time download access code from the API. This code is used to securely access the Pro download page on optiuser.com.

Data Sent: Site URL, WordPress admin username when applicable, and one best available administrator contact email for install tracking, Pro trial/license management, and Pro download access code requests. The plugin selects a single valid contact email and does not send a list of administrator emails. No visitor analytics data is ever sent to the API.

Privacy: * Service: https://api.optiuser.com/ * Website: https://optiuser.com/ * Privacy Policy: https://optiuser.com/privacy-policy/ * The API stores installation metadata (site URL, plugin version) for license management. No visitor data is collected or stored by the API.

OptiUser Website (optiuser.com)

Purpose: Hosts the Opti-Behavior Pro download page and sales/feature pages. When an admin clicks “Download Pro — Free for 6 Months” on a Pro upgrade page, they are redirected to optiuser.com to register and download the Pro plugin.

When Used: Only when an admin chooses to download Opti-Behavior Pro from a Pro upgrade page within the WordPress admin. This is an optional, user-initiated action.

Data Sent: Site URL, username, and email address are passed as URL parameters to pre-fill the registration form. No visitor analytics data is sent.

Privacy: * Service: https://optiuser.com/ * Privacy Policy: https://optiuser.com/privacy-policy/

Important Note: All analytics data is stored locally on your WordPress server. The external services listed above are used only for optional geographic features (ip-api.com, ipwho.is, OpenStreetMap), anonymous install tracking, and Pro license management (api.optiuser.com). No visitor analytics data ever leaves your server.

Privacy Policy

Opti-Behavior collects user interaction data to provide analytics insights. This data includes:

• Page URLs and titles
• Click coordinates and target elements
• Mouse movement patterns
• Scroll depth
• Session timestamps
• Referrer URLs
• Browser and device information
• IP addresses (can be anonymized)
• Approximate location based on browser timezone (client-side only, no external services)

Data Storage: All analytics data is stored locally in your WordPress database or file system. No data is sent to external analytics servers.

External Services: This plugin may make API calls to ip-api.com and ipwho.is for IP geolocation when CloudFlare headers are not available. ipwho.is is used as a secondary fallback when ip-api.com is rate-limited or unavailable. Only the visitor’s IP address is sent to these services. See the “External Services” section above for complete details.

Usage Tracking: With your explicit consent (granted via the first-run welcome screen), this plugin sends usage statistics to api.optiuser.com once every 24 hours. The data includes: site URL, plugin version, WordPress version, PHP version, and one best available administrator contact email when a valid contact exists. This data is used solely to understand plugin adoption, support license/trial email flows, and improve the product. Tracking only begins after you click “Accept & Continue” on the welcome page shown at first activation. You may review our full data practices at https://optiuser.com/privacy-policy/

No Third-Party Data Sharing: Unlike cloud-based analytics tools, Opti-Behavior does not share, sell, or transfer your visitors’ data to any third party. You are the sole data controller.

User Rights: You have full control over data retention and deletion. Users can request data deletion at any time.

When using this plugin, ensure your site’s privacy policy discloses: * What data is being collected * How long it is retained * Who has access to it * How users can request deletion * That data is stored locally and not shared with third parties

Third-Party Libraries

This plugin bundles the following open-source libraries:

Chart.js

• Version: 4.4.0
• License: MIT License
• Homepage: https://www.chartjs.org/
• Used for: Rendering analytics charts and graphs

Leaflet

• Version: 1.9.4
• License: BSD 2-Clause License
• Homepage: https://leafletjs.com/
• Used for: Real-time visitor map visualization

heatmap.js

• Version: 2.0.5
• License: MIT License
• Homepage: https://www.patrick-wied.at/static/heatmapjs/
• Used for: Generating visual heatmaps of user interactions

Lucide

• Version: 0.554.0
• License: ISC License
• Homepage: https://lucide.dev/
• Used for: Icon library for the admin interface

All bundled libraries use GPL-compatible licenses (MIT, BSD 2-Clause, and ISC) and are included locally within the plugin. See THIRD-PARTY-LICENSES.txt in the plugin directory for full license texts.

Credits

Developed by OptiUser