Kantan Analytics is a self-hosted WordPress analytics plugin that tracks visitors, sessions, journeys, and conversions — without cookies, external services, or data ever leaving your server. Every metric lives in your own database. You own it.
Kantan keeps every metric in your own database and answers the questions you actually have: which pages convert, where visitors come from, who keeps coming back, and what changed this week. The dashboard installs in a few minutes and runs in the WordPress admin sidebar you already use.
Privacy by architecture
- No cookies. Browser localStorage only — no consent banner required in most jurisdictions, no cross-site tracking possible.
- No IP storage. Country and region are resolved from an offline GeoIP database at tracking time; the raw IP is never written to disk.
- Nothing phoned home. Every metric stays in your WordPress database and Kantan never sends your data to us. One optional integration — the Attribution Webhook, off by default — can forward conversions to a webhook URL you choose (e.g. your own CRM); see the Privacy section.
- Configurable retention. Raw session detail purges on the schedule you set (default 90 days). Daily aggregates live in a local SQLite file forever.
- Bots and admins filtered. Logged-in admins, common bots, and IPs you specify are excluded before anything is recorded — your numbers reflect actual humans.
What it tracks
- Sessions, pageviews, bounce, duration — trended across any date range, with device, browser, OS, and screen-resolution breakdowns
- Traffic sources & UTM capture — organic, direct, referral, social, paid; UTM parameters captured on first touch and attached to every conversion in the session
- Click heatmaps & scroll depth — recorded per-page, per-element, no external script
- User journeys with named visitors — every visitor gets a persistent ID and a generated three-part name (e.g. “Roaming Copper Wren”) so long journeys are actually legible across return visits
- Page-to-page flow — see exactly which path your best visitors walk, and where the rest drop off
- Conversion tracking — phone, email, directions, bookings, plus auto-detection of form submissions from Contact Form 7, WPForms, Gravity Forms, Formidable, Ninja Forms, Forminator, and others
- Long-term aggregate storage — daily totals kept indefinitely in a local SQLite file even when raw rows are purged on schedule, so five-year trend lines don’t require holding five years of personal data
AI-readable analytics
Kantan ships with a downloadable AI agent that reads your data through the WordPress REST API using an application password you generate. Ask it questions in plain English — “Which conversions came from organic traffic last month?”, “Who are my five most engaged returning visitors?”, “Draft me a paragraph about this week’s biggest spike.” It reads; you approve. Nothing it sees leaves your terminal unless you ask.
Built for self-hosting
- Free forever, GPL v2
- No accounts, no signups, no SaaS dashboard
- Runs on any standard WordPress install (5.0+, PHP 7.0+)
- ~2 MB plugin, 5–50 MB/year of data depending on traffic
- Extensible sidebar tab system — companion plugins like Kantan SEO snap in alongside the analytics tabs
Privacy
Kantan Analytics is built to collect the minimum needed to give you useful visitor insight, and to keep all of it on your own server.
What is recorded: page views, click positions (as percentages, not pixels), scroll depth, in-session navigation paths, traffic source and referrer, UTM parameters, conversions (form submissions, phone/email/directions clicks), and approximate device, browser, operating system, and screen resolution parsed from the request.
What is not recorded: Kantan does not set cookies and does not store visitor IP addresses. Country and region are resolved from an offline database at the moment of the visit, after which the raw IP is discarded. No data is ever transmitted to Kantan or the plugin author.
Optional data sharing (off by default): The Attribution Webhook is the only feature that can send data off your server, and it is disabled until you turn it on. When you enable it and provide a destination URL, Kantan forwards each conversion event — with any UTM/campaign and passthrough parameters you’ve allow-listed — to that endpoint, which is typically your own CRM or marketing-automation tool. You choose whether to enable it and where the data goes; nothing is sent until you do.
Retention: detailed session records are deleted automatically after a configurable window (default 90 days). Only anonymous daily aggregate totals are retained beyond that, in a local SQLite file.
Disclosure helper: Kantan registers suggested text with WordPress’ built-in Privacy Policy tool (Settings → Privacy), so you can add an accurate disclosure to your site’s policy in one click.
Support
Questions, bugs, or feature requests? Email hello@trykantan.com — or use the Support & Bug Reports card in the dashboard’s Settings tab, which pre-fills your plugin, WordPress, and PHP versions plus your site URL so we can help faster. We read every message.