Mida A/B Testing

mida is a free plugin that allows you to add the mida tracking script to your WordPress site. The tracking script lets mida run A/B test experimentation on your site.

External Services

This plugin relies on external third-party services to provide A/B testing functionality. By using this plugin, you acknowledge and agree to the following external service connections:

Mida CDN Service

• Service Provider: Mida (mida.so)
• Purpose: Loads the A/B testing JavaScript library to run experiments on your site
• Data Sent: Project key, page URL, user session data (via cookies)
• When: On every page load (frontend only)
• Service URLs:
  • https://cdn.mida.so/js/optimize.js (US region)
  • https://cdn-eu.mida.so/js/optimize.js (EU region)
• Privacy Policy: https://www.mida.so/privacy-policy
• Terms of Service: https://www.mida.so/terms-of-service

Mida API Service

• Service Provider: Mida
• Purpose: Tracks WooCommerce events (add to cart, checkout, orders) for A/B testing conversion goals
• Data Sent:
  • Event data: cart actions, checkout initiation, order details
  • User data: customer ID, email, name, company (when available)
  • Order data: amount, quantity, currency
  • Session identifiers from cookies (optimize_session, optimize_uuid)
• When: Only when WooCommerce is active and specific events occur (add to cart, checkout, order placement)
• Service URLs:
  • https://api-us.mida.so/event/addv2 (event tracking – US region)
  • https://api-us.mida.so/track/ (user identification – US region)
  • https://api-eu.mida.so/event/addv2 (event tracking – EU region)
  • https://api-eu.mida.so/track/ (user identification – EU region)
• Privacy Policy: https://www.mida.so/privacy-policy
• Terms of Service: https://www.mida.so/terms-of-service

Important: These external services are required for the plugin to function. No A/B testing will work without connecting to these services. Users must have a Mida account and accept Mida’s terms of service and privacy policy to use this plugin.