fraew Custom Adverts

fraew Custom Adverts is a lightweight way to sell your own ad space directly to advertising customers, rather than relying on a third-party ad network.

Create an advert for each advertiser (an image plus a target link), place it in any widget area, and the plugin automatically records views, clicks and click-through rate (CTR) so you can show advertisers exactly what their placement delivered.

Features

• Create adverts with a title, target URL and image
• Display any advert in any widget area via the Custom Advert widget
• Per-advert analytics: views, clicks and CTR
• Filter analytics by the last 7, 30, 90 or 365 days
• Simple admin screen with step-by-step guidance — no shortcodes or code editing required

Why sell ad space directly?

• Keep all of the revenue — no network taking a cut
• Choose your own advertisers and creative
• Sell to real, local businesses who value guaranteed placement on a site their customers already read
• Use the built-in analytics to justify pricing and renewals with real numbers

Support

If this plugin helps you sell ad space, consider buying me a coffee.

Privacy

fraew Custom Adverts does not transmit data to external servers. All analytics data is stored in your WordPress database.

When tracking advert views and clicks, the plugin records: – Visitor IP address — used for session-based deduplication (prevents counting the same view multiple times per page load) – User agent string — browser and device information, used for analytics reporting

This data is retained in your database per your WordPress backup and retention policies. It is never shared with third parties. You are responsible for notifying site visitors about analytics tracking if legally required (e.g. GDPR, CCPA). Consider adding a privacy policy statement if you operate in a jurisdiction that requires it.