Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more
The Pixel Manager is the most complete WooCommerce conversion tracking plugin for Google Analytics GA4, Google Ads, Meta/Facebook Pixel, TikTok, Microsoft Ads, and more. Track all e-commerce events with pixel-perfect accuracy, use server-side tracking (CAPI) to capture conversions that browser tracking misses, and recover lost conversions automatically with our unique Automatic Conversion Recovery (ACR) feature.
🚀 Endorsed by Google’s Tag Team – a big deal, right?
This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough.
This plugin was demonstrated to me by a Google Tagging Support person. ‘nough said 🙂
We’re using this for our biggest clients and it’s working great!
Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users.
This WooCommerce tracking plugin collects valuable data for conversion optimization, dynamic remarketing audiences, and detailed reporting. Server-side tracking (Conversion API / CAPI) ensures more reliable first-party data collection with improved attribution accuracy – capturing conversions that traditional browser-only tracking misses.
The Pixel Manager integrates smoothly with platforms like Google Analytics GA4, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft Ads (Pro), TikTok (Pro), Pinterest (Pro), Snapchat (Pro), LinkedIn (Pro), and more.
Key Benefits
✅ User-friendly and intuitive. ✅ Customizable filters for even more precise tracking. ✅ GDPR-aligned with advanced data privacy features. ✅ Standardized data output across platforms. ✅ In-depth payment gateway reports – goodbye conversion drops. ✅ Lightweight JavaScript library for a speedy site. ✅ Auto Conversion Recovery (ACR) – catch those lost conversions (Pro).
This plugin goes beyond basic setup, offering comprehensive tracking of all e-commerce activities. Advanced features like Google Analytics Enhanced E-Commerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.
Why the Pixel Manager?
Accuracy, simplicity, innovation.
There is an extensive feature range in the free and especially the pro version.
Unique tools like the Payment Gateway Accuracy Report and ACR (Pro).
News
Plugin Integrations
- Google Ads Pixel
- Google Analytics Pixel (GA4)
- HotJar Pixel
- Meta Ads Pixel
- LinkedIn Ads Pixel (Pro)
- Microsoft Ads Pixel (Pro)
- Outbrain Ads Pixel (Pro)
- Pinterest Ads Pixel (Pro)
- Reddit Ads Pixel (Pro)
- Snapchat Ads Pixel (Pro)
- Taboola Ads Pixel (Pro)
- TikTok Ads Pixel (Pro)
- X (Twitter) Ads Pixel (Pro)
Highlights
- Google Tag Gateway for Advertisers
- Google Consent Mode v2
- Effective order duplication prevention
- Dynamic remarketing audience collection
- Google Ads Cart Data tracking
- Consent management platform compatibility
- Google Analytics Enhanced E-Commerce
- Payment Gateway Accuracy Report
- Google Ads Enhanced Conversions (Pro)
- Server-side tracking for many platforms (Pro)
- Meta Conversion API (Pro)
- Automatic Conversion Recovery (ACR) (Pro)
Free Features
- Google Tag Gateway for Advertisers
- Google Consent Mode v2
- Google Ads Conversion Value Tracking
- Google Ads Dynamic Remarketing
- Google Ads Cart Item Tracking
- Google Shopping New Customer Parameter
- GA4 Enhanced E-Commerce
- Meta Pixel (Facebook Pixel)
- Meta Remarketing Events
- Hotjar Pixel
- Basic Order Duplication Prevention
- Many useful filters that help tweak the plugin output
- Works with lazy loaded product lists
- Payment gateway accuracy report
Have a look at the full feature list over here.
Premium Pixels
- Adroll Ads
- Contentsquare Statistics
- CrazyEgg Analytics
- LinkedIn Ads
- Microsoft Ads
- Outbrain Ads
- Pinterest Ads
- Reddit Ads
- Snapchat Ads
- Taboola Ads
- TikTok Ads
- X (Twitter) Ads
- VWO (Visual Website Optimizer) AB-testing tool
Premium Features
- Automatic Conversion Recovery (ACR)
- Advanced Order Duplication Prevention
- Google Ads Enhanced Conversions
- Google Ads Conversion Adjustments
- Meta CAPI (Facebook CAPI)
- Pinterest APIC
- Snapchat CAPI
- Scroll Tracking
- Automatic Phone and Link Click Tracking
Have a look at the full feature list over here.
Are you interested in buying the Pro version? Come and visit us here.
Documentation
Link to the full documentation of the plugin: Open the documentation
Consent Management
The plugin uses data from several Consent Management plugins to manage approvals and disapproval for injecting of marketing pixels.
It works with the following Consent Management plugins out of the box:
- Beautiful and Responsive Cookie Consent
- Cookiebot
- Cookie Confirm
- Cookie Script
- Complianz GDPR/CCPA Cookie Consent
- Cookie Notice
- Cookie Notice & Compliance for GDPR / CCPA
- Cookie Law Info
- GDPR Cookie Compliance
- WP AutoTerms
- CookiePro by OneTrust
- Termly
- Iubenda
- WP Consent API
- WP Cookie Consent
Please read the following for additional setup information
Requirements
Security Review
Although we follow security best practices, we wanted to ensure that we didn’t miss anything. So, we had the plugin reviewed by Patchstack, a cybersecurity company specializing in WordPress security.
The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”
Managed Vulnerability Disclosure Program
We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. Report a vulnerability