Zip AI brings a conversational AI assistant into your WordPress admin. Ask it to create pages, edit content, update styles, or inspect the state of your site — and it performs those tasks for you using the official WordPress REST API, WP-CLI, and the Abilities API.
The assistant is built on the WordPress MCP Adapter and the emerging Abilities API standard, so it interacts with your site the same way WordPress itself does — no black-box database writes.
Highlights
- Chat-based page and content creation
- Block-level editing for Gutenberg and Spectra blocks
- Site-wide search across posts, pages, options, and meta
- Safe WP-CLI command execution with output truncation
- Per-site memory so the assistant remembers your preferences across conversations
- Optional site context scan to give day-zero awareness of your content structure
- Works with the Astra theme, Spectra page builder, and core WordPress
How it works
- Install and activate the plugin.
- Click the floating chat button in your admin, or open “Zip AI” from the Settings menu.
- Authenticate with your ZipWP account.
- Start chatting — the assistant will ask for confirmation before making changes.
Important Note
Zip AI is an AI assistant. Generated content, edits, and command output may contain mistakes or unexpected results. The assistant always asks for confirmation before applying changes, but you are responsible for reviewing every action it suggests on your site.
External services
This plugin connects to external services to provide its AI features. Data is only sent after you explicitly authenticate and start a conversation.
1. Zip AI credit server — https://credits.startertemplates.com
Used to: route chat messages, manage your account, track AI-usage credits, and run server-side agent logic.
Data sent: chat messages, site structure (page titles, post counts, active plugin names, active theme name, content categories), site identity (title, tagline, language, domain), and optional e-commerce summary (product counts, categories, currency).
Terms: Terms of Service — Privacy Policy
2. ZipWP authentication middleware — https://app.zipwp.com/auth/
Used to: authenticate your ZipWP account and issue access tokens to the plugin.
Data sent: email address and OAuth state during the login flow.
Terms: Terms of Service — Privacy Policy
3. ZipWP API — https://api.zipwp.com/api/
Used to: fetch ZipWP product data (templates, design tokens, block presets) when assembling AI responses.
Data sent: authenticated product-lookup queries.
Terms: Terms of Service — Privacy Policy
4. Google Gemini (via the credit server) Used to: generate AI responses to your chat messages. Data sent: the text of your chat messages and the site context collected above. Terms: Google Terms of Service — Google Privacy Policy
5. Anthropic Claude (via the credit server) Used to: generate AI responses to your chat messages. Data sent: the text of your chat messages and the site context collected above. Terms: Anthropic Terms of Service — Anthropic Privacy Policy
6. Unsplash CDN — https://images.unsplash.com/
Used to: fetch the binary of an Unsplash stock photo you have explicitly picked from the in-chat image picker, so the image can be uploaded into your WordPress media library. The Unsplash search itself runs through the ZipWP API (see #3 above); only the chosen image’s bytes are downloaded directly from the Unsplash CDN.
Data sent: a standard HTTP GET request for the image URL. No personal data, no chat content.
Terms: Unsplash Terms — Unsplash Privacy Policy
No data leaves your site until you authenticate and send a message. You can clear all stored memory at any time via “Clear Site Memory” in the plugin menu.
About Brainstorm Force
Zip AI is built by Brainstorm Force, the team behind Astra, Spectra, SureCart, SureForms, and other widely used WordPress products.