andyhughes2014
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Jul 19, 2014 (12 years) |
5 years | 1 | 1 |
- Forum role
- Member
- Member since
Jul 19, 2014 (12 years)
- Last activity
- 5 years
- Topics created
- 1
- Replies created
- 1
Bio
The South Approach is written by me, Dr Andrew Hughes, lecturer in marketing at the Australian National University in Canberra, Australia.
I specialise in all things marketing & strategy. My current research projects are focused on emotional responses to marketing methods and techniques such as branding, stakeholders in political marketing, marketing campaigns and communications, and a few other things here and there such as public policy.