matthewadamgilbert
matthewadamgilbert
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Sep 19, 2007 (19 years) |
- | 1 | 3 |
- Forum role
- Member
- Member since
Sep 19, 2007 (19 years)
- Last activity
- -
- Topics created
- 1
- Replies created
- 3
Bio
Matthew A. Gilbert, MBA, is a marketing educator and researcher focused on the intersection of artificial intelligence, technology, and human behavior. As a senior lecturer of marketing at Coastal Carolina University, he teaches advertising, consumer behavior, personal selling, and principles of marketing. His research examines how AI, marketing technology, and social media are reshaping learning, communication, and consumer engagement. Beyond the classroom, Gilbert consults on communication and curriculum, develops professional training workshops, and has delivered three TEDx Talks. He is the author of Kickstarting Your Marketing, a principles of marketing textbook. Other published work explores AI-driven content creation, algorithmic branding ethics, social media marketing, the globalization of American football, and virtual reality marketing by sports leagues. With more than 25 years of experience, he is a frequent presence in media appearances and interviews on marketing, technology, and education.
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