matthewadamgilbert
matthewadamgilbert
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Sep 19, 2007 (19 years) |
- | 1 | 3 |
- Forum role
- Member
- Member since
Sep 19, 2007 (19 years)
- Last activity
- -
- Topics created
- 1
- Replies created
- 3
Bio
Matthew A. Gilbert, MBA, is a marketing educator and researcher focused on the intersection of artificial intelligence, technology, and human behavior. As a senior lecturer of marketing at Coastal Carolina University, he teaches advertising, consumer behavior, personal selling, and principles of marketing courses. His research examines how AI-driven tools, social media, and sports marketing are reshaping customer engagement. Beyond the classroom, he has developed business curriculum, facilitated corporate training workshops, and produced promotional materials. His experience also includes delivering three TEDx Talks. The textbook Kickstarting Your Marketing joins his other publications, which explore algorithmic branding ethics, the globalization of American football, generative content creation, and social media marketing. Drawing on more than 30 years of combined experience in academia and industry, he is a frequent media source on topics spanning commerce and culture. When asked why teaching is his passion, he explains, “Education empowers me to influence individuals and impact organizations.”
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