roylangmaid
roylangmaid
| Forum role | Member since | Last activity | Topics created | Replies created |
|---|---|---|---|---|
| Member | Jul 11, 2011 (15 years) |
- | 1 | 0 |
- Forum role
- Member
- Member since
Jul 11, 2011 (15 years)
- Last activity
- -
- Topics created
- 1
- Replies created
- 0
Bio
Roy is one of Europe's leading consumer psychologists. In a long career, his books and prize-winning papers testify to his leadership in both techniques and innovation. Starting as a qualitative researcher in the 1970s, Roy provided the insights that initiated ground-breaking changes in positioning for national brands like Lucozade, Persil and Guinness.
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