Create a Feature Clip from a post

Feature Clips are short AI-generated videos created from any post or page on your site, ready to share on social media. This article shows you how to generate a clip, where to find it, and how to share or download it.

This feature is available on sites with our WordPress.com Premium, Business, and Commerce plans. For free sites and sites on the Personal plan, upgrade your plan to access this feature.

You can generate a Feature Clip video while editing a post or page:

1. Visit your site’s dashboard and navigate to Posts or Pages.
2. Edit any page/post or create a new one.
3. Ensure all your content is ready, because AI reads the content to decide what the video should be about.
4. Open the settings sidebar and find the Feature Clip panel:

5. Click the “Generate clip” button to open the AI prompt modal:

6. Click the Style button to pick a visual style:
   • Cinematic: Create an 8-second mood clip with instrumental audio.
   • Highlights (coming soon): Build a 20-second recap clip using your post’s images and key points.
7. Optionally, choose one of the suggested prompts or write your own to guide the look and feel of the clip.
8. Send your prompt by pressing Enter/Return on your keyboard or by clicking the forward arrow.

Cinematic clips take between one and three minutes to generate. Keep the modal open until generation finishes — closing the modal cancels the generation and will lose the result.

Once the video is generated and rendered in the AI prompt modal, you can click the X icon to exit the modal and return to the editor to view your completed clip in the sidebar, with actions you can take:

To share a Feature Clip video to Instagram, ensure you have connected your WordPress.com site to Instagram and then click the “Share on Instagram” button to post the video to Instagram automatically.

To post on other platforms like TikTok and YouTube Shorts, download the video (via the ⋮ button) to upload directly to those platforms.

You can also add the clip directly to your content or regenerate a new version.

Every clip you generate saves to your site’s Media Library automatically. Each video is a vertical 9:16, 720p MP4 file.

To locate your video clips:

1. Visit your site’s dashboard.
2. Navigate to Media → Library.
3. Your most recent clips will be shown first. You can change the “All media files” dropdown to Video to show only your site’s video files.
4. Select your video to view its details, copy its URL, or download the file.

Clips is an early preview. Expect the feature to change as we gather feedback and improve the output.

• Clip length: Cinematic clips are 8 seconds long. Longer clips are planned but not yet supported.
• Aspect ratio: Clips are vertical (9:16) only, sized for Reels, Shorts, and TikTok.
• Generation time: Each clip takes one to three minutes to generate. Keep the modal open while it generates (the video will be lost if the modal is closed before the video has finished generating).
• Rate limit: You can generate up to 10 clips per site every 24 hours.
• Content safety: Some prompts or post content may be blocked by content safety filters. If a generation is blocked, adjust the prompt or the post content and try again.