Blaze credits are a virtual currency you can use to pay to advertise your content with Blaze. This guide will show you how to use Blaze credits.
Use Blaze credits to pay for a Blaze advertising campaign on WordPress.com.
One Blaze credit is equal to one U.S. dollar.
Unless specified otherwise, Blaze credits expire after 12 months if not used and cannot be reissued.
When using Blaze, you must comply with our Advertising Policy and Terms of Service.
To check how many Blaze credits your account has, take the following steps:
- Visit your site’s dashboard.
- Navigate to Tools → Advertising.
- If available, your Blaze credits balance will be shown at the top of the screen:

If nothing is shown here, your account does not currently have Blaze credits.
If you have Blaze credits in your account, they will be automatically applied to any campaign with outstanding value. You will be required to provide a card to create a campaign, but Blaze credits will always be used first before charging your card. If the Blaze Credit balance does not cover the entire order, any outstanding balance will be taken from your provided card.
It is not possible to choose which campaign to apply Blaze credits to. They will be deducted on a first-come, first-served basis and applied to the total order value rather than a specific campaign.
The campaign billing cycle is every 7 days, so your Blaze Credits will be deducted at this point, not at the time of campaign creation.
Blaze credits cannot be redeemed for any other WordPress.com products or services. Blaze credits cannot be converted to cash.
If you received a promotional code by email (for example, as part of a Blaze Ads promotion or campaign), you can redeem it during campaign creation to add free advertising credits to your account.
1. Start creating a campaign as described in Promote a page or post and continue until you reach the payment step.
2. Below the ad preview, click the I have a promotion code link.

3. Paste the code you received (letters and numbers only; spaces and dashes are ignored).
4. Click Verify code. If the code is valid, you’ll see a confirmation with the amount of credits it adds.

5. Finish creating your campaign as usual. Your credits will appear in your account within about an hour and will be used first when your campaign is billed.
– Each promotional code can only be redeemed once, and you can only redeem one code per promotion.
– Some codes have an associated expiration date.
– Credits added by a promotional code expire after a set period; check your remaining balance under the Credits button in the Advertising section.
– If you see *”Promotion code already redeemed”*, the code has already been used. If you believe this is a mistake, contact support.