Manage Your Blaze Ad Campaign

Once you have set up a Blaze advertising campaign, you can use the steps in this guide to track, change, and stop any campaigns you are running.

You can track how your Blaze campaigns are performing using the following steps:

1. Visit your site’s dashboard.
2. Navigate to Tools → Advertising.
3. Click on the “Campaigns” tab to view the details of your live ads and any ads awaiting moderation.
4. Click on any campaign to see how it is performing and other information, including:

• Impressions, clicks, and the click-through rate on your ad.
• The duration and budget you set for that ad, including how much has been spent and how much is left on your budget.
• A comparison of how much traffic was driven by the ad compared to organic traffic to the page that did not come from the ad.

If you need to edit a campaign that’s already submitted, including the campaign title, snippet, audience, budget, or duration, you must first stop and cancel that campaign. Then, create a new campaign with the necessary updates and submit it for approval.

To edit a Blaze advertising campaign, take the following steps:

1. Visit your site’s dashboard.
2. Navigate to Tools → Advertising and click on the “Campaigns” tab.
3. Click on the campaign you’d like to stop.
4. Click on the “Stop campaign” link.
5. Navigate back to Tools → Advertising.
6. Locate the page or post you want to promote.
7. Click the “Promote“ button to start creating a new ad campaign.
8. To continue with the default campaign created, click the “Submit campaign” button. To make edits to appearance, audience, budget, duration, or payment, click the “Make changes” button. Learn more about these options in our Promote a Page or Post guide.
9. Your new ad will go through the default ad approval process before going live.

To cancel a campaign, follow the steps below:

1. Visit your site’s dashboard.
2. Navigate to Tools → Advertising and click on the “Campaigns” tab.
3. Click on the campaign you’d like to stop.
4. Click on the “Stop campaign” link.

Once a campaign has been canceled, it will stop running, with no option to restart. The campaign will stop within five minutes, and you will only be charged for the portion of your campaign that has already been served up until that point.