With Tumblr Native Posts, you can promote your website content on Tumblr. Your content will appear directly in Tumblr users’ timelines, increasing visibility and potential engagement.
By default, when you create a campaign with Blaze, we generate two ads: one for WordPress.com and one for Tumblr. With the Tumblr Native Post feature enabled, we create an additional full Tumblr post with the same content as your advertised WordPress post or page. This Tumblr post is promoted to users, providing a seamless reading experience directly in their feed without requiring them to click away.
- Increased Reach: We will promote this Tumblr post to the same number of users as the existing two ads, effectively doubling the reach at no additional cost.
- Higher Content Visibility: Unlike standard Tumblr ads, which on average result in only 0.2% of users clicking through to your site, all users who see your Tumblr Native Post can view and engage with your content instantly. This leads to an estimated 500x increase in content views compared to regular ads.
- Enhanced Engagement: Tumblr users are accustomed to reading posts within their timeline, which naturally boosts interaction rates.
- Social Interactions: Readers can like, reply to, and reblog your post, increasing organic reach.
- Free of Charge: This feature is included with your WP Blaze campaign at no additional cost.
- Link to Original Content: If readers want to explore more, they can click through to your original WordPress site.
You will create a regular Blaze advertising campaign, and check a single box, to create the Tumblr Native Post as part of your campaign. Follow these steps to create a Tumblr Native Post:
- From your site’s dashboard, visit Tools → Advertising to view a list of your site’s posts and pages.
- Click the “Promote” button next to the page or post you want to promote.
- Configure the schedule and budget for your campaign, or click the “Make changes” button to make additional customizations for your campaign.
- Check the box next to “Allow social engagement from Tumblr” to create the Tumblr Native Post once you’ve submitted your campaign.
- Click the “Submit campaign” button.
Once your ad campaign is approved, the Tumblr Native Post will be live, and people will be able to engage directly with the content through Tumblr.
Learn more about configuring specific ad settings, how your ad budget is used, and more details about advertising your content with Blaze.
- Dedicated Performance Statistics: The engagement and reach of your Tumblr Native Post are displayed separately in your campaign analytics.
- User Comments Visibility: Comments and likes statistics from your Tumblr Native Post will be shown on the campaign details page, among other analytics.
- Reblogs: Tumblr users can reblog your Tumblr Native Post, making it visible to even more Tumblr users. Reblogs are a powerful Tumblr feature that allows content to spread when it’s interesting or important. Read more about reblogs in the Tumblr guide.
Take advantage of Tumblr Native Posts to expand your reach and increase engagement—all at no extra cost. Enable this feature today and see your content gain a whole new level of exposure!
The Tumblr blog name is generated from your WordPress.com site’s name or domain:
The Tumblr avatar is your WordPress.com site logo. If your site does not have a logo, the default Tumblr logo is used:
The title of the Tumblr post is the title of the WordPress.com post or page you are promoting:
If a featured image exists on the WordPress.com post or page you’re promoting, it will appear just below the title in the Tumblr post:
The entire content of the WordPress.com page or post you are promoting will appear in the content of the Tumblr post:
…with an expand option for longer posts:
Visitors will be able to share, comment, reblog and favorite your post directly through Tumblr:
