Jetpack Stats provides data, graphs, and charts to show you how many visits your site gets, which posts and pages are the most popular, and much more. This guide explains how to read and understand your site’s stats and insights.
To access your website or blog’s stats page, take the following steps:
- Visit your site’s dashboard.
- In the sidebar, click on Stats.
- At the top, you can browse several tabs:
- Traffic: Learn more about site traffic.
- Insights: Learn more about website insights.
- Subscribers: Learn more about subscriber statistics.
- Ads: Learn more about ad statistics.
You can use AI agents like Claude, Cursor, ChatGPT, OpenClaw, and more to read and edit your website securely. Enable MCP tool access for AI agents.
AI agents can retrieve your Jetpack Stats data directly, giving you instant answers about your site’s performance without opening your dashboard. Here are some sample prompts you can copy and use:
- “How many views did my site get last week?”
- “What are my top five most viewed posts this month?”
- “Which country are most of my visitors coming from?”
- “What’s the difference between my views and visitors count this week?”
Free sites have access to the last 7 days of views, visitors, likes, and comment stats. Sites on our Personal plan have access to all-time traffic, with the ability to filter to a specific date range, as well as access to more in-depth insights like your site’s most popular time and date. To unlock the full suite of stats features, including UTM and device stats, upgrade to the Premium plan or higher.
You can download reports of your stats as a CSV file by following these steps:
- Visit your dashboard.
- Click Stats on the left sidebar.
- Click the “View details” link at the bottom of any module on your Stats page, such as Posts & pages, videos, referrers, or countries.
- If the date range you’ve selected has no traffic, you will not see the “View details” link.
- At the top right of the details page, click the “Download data as CSV” link.
- Save the file to your computer.
The “Most viewed” list displays only the top 500 posts and pages for all-time views. This limit also applies to CSV exports. For more details, see most viewed list limits.
This section of the guide applies to sites with the WordPress.com Business and Commerce plan. If you have a Business plan, make sure to activate it. For free sites and sites on the Personal and Premium plans, upgrade your plan to access this feature.
Jetpack Stats are enabled by default for all websites hosted on WordPress.com. You can disable your stats by following these steps:
- Visit your site’s dashboard.
- Navigate to Settings → General and ensure the admin interface is set to “Classic style”.
- Navigate to Jetpack → My Jetpack.
- Click the Products tab to view a list of all Jetpack features with toggles to enable or disable each module.
- In the Growth section, click the toggle switch next to Stats to deactivate it.
Jetpack Stats tracks and retains the following information about your site’s visitors:
- Post and page views
- Video plays
- Outbound link clicks
- Referring URLs and search engine terms
- Country, region, and city
As part of collating the above information, Jetpack Stats uses data like IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, and country code. However, none of this information is available to site owners. For example, a site owner can see that a specific post has 285 views, but he/she cannot see which specific users/accounts viewed that post. Furthermore, the Jetpack Stats logs, in which this information is stored, are only retained for 28 days.
