Your words deserve more than one place to land.
A great post can reach readers on your site and viewers on the platforms where short-form video thrives, including Instagram Reels, TikTok, and YouTube Shorts. Until now, doing both usually meant opening another tool, learning video editing, or getting in front of a camera.
Feature Clips is an experimental preview that helps you create a short vertical video from a post or page directly in the WordPress editor.
Your post remains the full story. A Feature Clip gives you a simple way to introduce that story to people scrolling through social feeds, without adding another production workflow to your day.
From post to video, right in the editor
Feature Clips creates vertical 9:16 videos designed for Reels, Shorts, and TikTok.
Here’s how it works:
- Write your post or page as usual. Feature Clips uses your content to understand what the video should be about. If you have set content guidelines for your site, they are incorporated into the generation too.
- Open the Feature Clip panel. In the editor sidebar, select “Generate clip” to open the prompt window.
- Choose a direction. Select one of the suggested prompts or write your own to guide the look and feel of the clip.
- Choose between two styles: Cinematic creates an eight-second mood clip from a prompt, while Highlights (coming soon) builds a 20-second recap using your post’s images and key points.
- Share or add it to your post. Once it is ready, you can preview it, regenerate it, share it, or add it directly to your post or page.
Share it where your audience is
Every Feature Clip is saved automatically to your Media Library as a vertical 720p MP4 file.
You can share a completed clip directly to Instagram when your site is connected through Jetpack Social. It will publish as an Instagram Reel.
For TikTok, YouTube Shorts, and other platforms, download the MP4 from your Media Library and upload it directly.
Preview, regenerate, and help shape what comes next
Feature Clips is an experimental preview, which means it is live and ready to use, but still evolving.
You stay in control of the process:
- Preview each clip before sharing it.
- Add a finished clip to your post or page, or keep it as a social asset.
- Use the thumbs up or thumbs down controls to send feedback directly to the team.
For now, Cinematic clips are eight seconds long and vertical only. You can generate up to 10 clips per site every 24 hours. Some prompts or post content may be blocked by content-safety filters; if that happens, adjust the prompt or source content and try again.
Get started with Feature Clips on WordPress.com
Feature Clips is available now on WordPress.com Premium, Business, and Commerce plans.
Already tried it? Tell us what you created and what would make Feature Clips more useful for your workflow in the comments.
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I just tried it and it misspelled a word in the title… It’s sitting in my editor sidebar and I don’t know how to get rid of it other than deleting from my media library. I let it create the prompt based on my post and the resulting video missed the intent of the post so my next step is to go back and put the prompt in myself. Also, is the music going to get a ding by social media copyright?
Thanks for giving Feature Clips a go! Quick answers to each part:
• Fully removing a clip does mean deleting it from your media library, which is what you found. Short of that, you can collapse the Feature Clip panel to tuck it away, or regenerate to replace it. You’re right that a clear “dismiss” option isn’t there yet, and that’s useful feedback for us.
• The misspelled title: that’s a current limitation of the AI-generated video generation models. Regenerating will often give you a clean version. We’re looking into better ways of embedding text onto the video clips as part of the “Highlights” style.
• The generated prompts are suggested examples of where you could take your clips. Writing your own is exactly the right move and fully supported, so you’re not doing anything wrong.
• The music is generated fresh and unique for each clip (using audio AI generated models), not pulled from an existing track, so it shouldn’t trigger a copyright claim.
Really appreciate you trying it and sharing all of this.
Hi,
Please change my email to: tkkval@gmail.com
Hi Tore, we’re not able to change account details through blog comments, but our support team can help you update your email — just reach out at wordpress.com/support. Thanks!
I gave this new feature a try on my latest post, but for some reason it didn’t work, even though I clicked the ‘add to post’ button. It may have been that the post froze, but I will give it a go on my next post. I created two clips, but was not very keen on the background music. It was a little morbid for my liking, and all the post was about was what bloggers thought about the ‘Like’ button on posts. Is there a way to request that only the music be changed (and what kind of music) once a clip has been generated?
Thank you for your continued support and feedback Hugh!
Are you saying that the video clip wasn’t generated or that you couldn’t add it to your post as a video media block?
Regarding the sound: It is not deterministic, but you should be able to guide your background music by tweaking your prompt.